Head of Advisor Channel Activation

The Opportunity:

Ren is looking for a sales leader who can run a disciplined, high-performing sales organization and think like a business developer who always looks past the channels that already exist. 

This senior role has two equally important mandates. The first is to make our advisor-facing sales motion as productive and scalable as possible. The second is to build new professional channel relationships that bring charitable planning into conversations where it isn't yet part of the discussion. 

If you've built a career in financial services, believe the industry thinks too small about philanthropy, and want to drive growth that does good in the world, this role is for you. 

What You'll Do:

Own the number

• Own sales targets for the advisor and professional channels. Your team covers regions across firms, and Customer Success covers individual firms, so you'll set shared targets and clear attribution rules with Customer Success and RevOps 

• Forecast accurately to the Chief Growth Officer 

• Invest sales resources where they earn the highest return, using unit economics such as acquisition cost, payback period, and asset growth per rep to decide where to scale, hold, or exit 

• Own the sales budget and, with RevOps and Finance, design incentive compensation that rewards the right behaviors 

• Plan capacity and hiring, setting a high talent bar and deciding when to add headcount and when to raise productivity

Set the sales strategy

Donor-advised funds depend on financial advisors, but most advisors lack the expertise, incentives, or interest to become philanthropy experts. Our advisor-facing teams fill that gap with education, inspiration, and support. You'll build the strategy that turns this work into a repeatable competitive advantage and establishes Ren as the charitable planning expert every advisory practice needs. This is not a traditional direct sales model, and the economics differ from selling investment products. 

• Set the strategy and own results for advisor activation, both at firms with white-labeled DAF programs powered by Ren and at firms with no in-house program 

• Grow our complex assets and charitable trust business, including with advisors whose firms use a non-Ren DAF program 

• Own a national coverage model across regions, firms, and professional segments; define segmentation and territory requirements, and partner with RevOps on scoring and coverage design 

• Serve on the Growth leadership team and Ren's senior leadership team, bringing market and channel insight to company strategy and product priorities 

Build the operating system for performance

You'll raise team performance by building the systems and conditions that make strong results the natural outcome. 

• Own pipeline outcomes and accountability; define the requirements for pipeline systems, data, and reporting, and partner with RevOps to build them 

• Build a data-driven culture around leading and lagging indicators and continuous improvement 

• Own the advisor adoption model: define the stages advisors move through, the signals that show where each advisor stands, and the skills reps need to move advisors forward 

• Use the adoption model to coach the team and to ensure a training and coaching program that measurably improves rep performance 

• Design the organizational structure that gets the most from each team and rep 

• Create clear career paths within and across teams that make Ren the best place to build a sales career 

Turn advisors and professionals into advocates

Our growth depends on converting the professionals who influence wealth decisions into champions who bring Ren in before we ask. You'll build and scale that network. 

• Grow the financial advisor channel at the practitioner level by deepening existing relationships and expanding into new networks and underserved segments, with a deliberate strategy for building champions 

• Lead in-person awareness in every region through presentations, office visits, and events, using Marketing's materials and campaigns to activate advisors 

• Build and execute playbooks for each key segment with Product Marketing, defining the why, how, and what behind each motion 

• Own advisor activation and expansion, and partner with Customer Success on handoffs so every FA interaction is consistent and valuable 

• Build relationships with the practitioners present when clients have the means and motivation to give:  

                        Private wealth: family offices and private wealth management practices 

                        Transactions: stock plan directors, investment bankers, business brokers, and others supporting

                         liquidity events and M&A 

                        Tax and accounting: CPAs, tax advisors, law firm tax counsel, outsourced CFO firms 

                        Legal and estate planning: estate planning attorneys, trust and estate counsel, probate attorneys 

                        Investors and fund managers: hedge funds, private equity firms, venture capital firms