VP, Brand Strategy

What you'll do:

Act as a strategic partner to clients to solve their business challenges—offering proactive solutions, provoking out of the box thinking, and acting as a brand steward
Ownership of the discovery and development of brand and product strategy including go-to-market strategy, business strategy, and creative strategy  
Lead client meetings and workshops to support strategic foundations, competitive strategy, brand innovation and experience
Partner with engagement strategy to translate brand value proposition to a desired experience
Partner with clients and creative teams to unearth target audience needs, unique value propositions, and supporting reasons to believe
Lead qualitative and quantitative research & insights projects to support deeper understanding of target audience needs
Ensure all activations and executions reflect and pull-through brand strategy principles—ability to diagnose and offer solutions if not aligned
Support SVP, Strategy in development and expansion of capability set

About you:

• 10+ years of experience in brand strategy, strategic planning, or related strategy roles, preferably within healthcare, pharma, life sciences, or a highly regulated industry. 

• Proven ability to independently lead strategy across complex accounts, including setting direction, guiding clients, and owning deliverables from start to finish. 

• Experience developing brand positioning, messaging architecture, strategic foundations, go-to-market strategy, creative briefs, and campaign strategy. 

• Experience applying audience and insight development, including market research, customer insights, segmentation, patient journeys, and behavioral drivers. 

• Skilled storyteller, facilitator, and presenter with the ability to translate complex information into clear, compelling narratives. 

• Collaborative cross-functional leader with the ability to partner effectively across disciplines and guide teams toward aligned outcomes. 

• Comfortable operating with autonomy, managing ambiguity, escalating selectively, and maintaining accountability for quality and client impact.