TikTok Advertising Strategist

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.

Key Responsibilities:

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising
• Account setup and QA, with tracking QA coordinated with internal teams
• Initial campaign build, including structure, ad copy, and ads built from client creative
• Lead recurring working sessions covering builds, reporting, and optimizations
• Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early
• Sufficient QA that results in no errors that would negatively impact clients
• Effectively own internal communication for the program
• Keep client status and spend up to date in a shared tracker
• Flag blockers, scope questions, and client feedback to the program lead
• Proactively making recommendation to improve efficiency and performance
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how SMB brands succeed on TikTok
• Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role
• Ability to navigate roadblocks and adapt within the structure of the offer
• Ownership of performance reporting during client sessions
• Ability to leverage data to tell a story and articulate results to clients with clear next steps
• Employ AI technologies to enhance and optimize business processes

Role Requirements:

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with TikTok Advertising
• Specifically having experience with account setup, campaign and ad group structure, ad copy development, creative testing, and bid and budget optimization
• Hands-on experience with TikTok pixel and Events Manager setup and QA
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Other skills required:
• Strong written and verbal communication skills, including running a live working session
• Strong organizational and project management skills across many clients at different checkpoints
• Discipline to hold scope and say no to work outside the checkpoints
• Self-motivated individual with a strong desire to succeed
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $30K revenue/employee
• Client spend growth on TikTok
• 90% Client Retention, evaluated biannually 
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Excellence in launch execution and account performance, with fast, error-free builds 
• Accurate tracking of client status and spend 
• Successful cross-team collaboration 
• Reliable internal communication

Benefits & Perks:

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives