Senior Marketing Operations Specialist

The Marketing Operations team is responsible for building the tools and capabilities that enable us to scale our marketing practice. This includes all we do with marketing systems, marketing services, data quality, sales alignment and more. The team provides strategic and tactical support to key projects at Motive that make it possible for us to grow. We collaborate closely with teams across the company - like enterprise systems, sales, product marketing, engineering and more.

As Senior Marketing Operations Specialist, you will be responsible for administering Motive’s MarTech stack and systems to support our rapid growth. As subject-matter expert on marketing systems and data flow configuration and capabilities, you will work with IT, enterprise systems, product, and data teams to support key marketing processes and strategic initiatives. We’re looking for someone who is ready to hone their expertise in MarTech applications, and collaborate across marketing teams.

What You'll Do:

• Administer the MarTech stack day-to-day, including technical configurations and builds, testing new functionalities, troubleshooting, and supporting continuous optimization
• Build agentic workflows automating and scaling marketing ops processes, such as marketing-sales handoffs and key data flow monitoring
• Implement data governance, compliance and quality measures informed by business requirements
• Set up cross-platform signals and in-product messaging to drive prospect and customer journeys
• Support and enable marketing team stakeholders on MarTech stack utilization, MCP capabilities, and best practices

What We're Looking For:

• 3+ years of hands-on experience administering a marketing technical stack and database.
• Past hands-on expertise administering and building in Motive’s main GTM stack: Salesforce and Marketo (certification is a plus); as well as Clay, Pendo, Outreach, 6sense, Snowflake, or similar tools.
• 1+ years of hands-on professional use of AI platforms such as Claude, Gemini, Glean etc.
• Excellent problem solving skills and analytical mindset
• Strong communication and cross-functional stakeholder collaboration skills
• Bachelor's degree or higher from an accredited university