Senior Manager, Marketing Strategy & Operations

About this role:

As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation). 

In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.  

The role is scoped so you will spend 40% of your time on special marketing projects flexing to the areas that require resources and expertise. 

Another 40% will be spent on marketing ops or building the system the team runs on (ways of working, OKR setting, weekly staff meeting, coordination with other teams, retros, etc). 

Finally, 20% of your time will be spent on Chief of Staff-style work supporting the VP in thinking about marketing strategy, and articulating that vision and progress to the broader organization.   

Level: Senior Manager

Reports To: VP of Marketing

Location: At this stage of GiveDirectly’s growth and scale, we’re prioritizing hiring in the countries below, where we can employ you through a GD entity or an established employer of record: Cameroon, Canada, Colombia, DRC, Germany, Ghana, Kenya, Malawi, Mozambique, Netherlands, Nigeria, Poland, Portugal, Rwanda, South Africa, Spain, Turkey, Uganda, United Kingdom, and United States. This list reflects where our employment infrastructure is established today, and may evolve as we grow. If you’re based elsewhere and not open to relocation, we may not be able to consider your application for this role right now, but we’d encourage you to check back. Please note that we are unable to sponsor or take over sponsorship of employment Visas in the U.S. or U.K. at this time.

Travel Requirement: Must be able to travel ~2–5 times per year to one of our countries of operation for team retreats, meetings, field visits.

What you’ll do:

Marketing special projects and strategic initiatives 40%

• Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact
• Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas
• Partner with marketing leadership to propose, prioritize, and scope the project portfolio
• Define success metrics and test plans up front, and report results candidly, including what didn't work.
• Document what works, build playbooks, and hand off to a permanent owner or team

Marketing operations 40 %

Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes

• Analyze marketing performance, trends, and customer insights to identify growth levers
• Lead the org through operating change, including the transition to AI-enabled ways of working
• Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation

Partner with People Team on headcount planning and scaling hiring plansManage key marketing vendor evaluations, procurement, and onboarding of new tools

Marketing Chief of Staff 20%

• Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats
• Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership
• Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution

What you’ll bring:

• 5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations
• Experience with a wide range of tactics and channels (you don’t need them all): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation  
• A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions
• Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments
• Highly organized and detail-oriented, with strong program management skills
• Experience working with large marketing budgets: including forecasts, budgeting,  headcount planning, investment tradeoffs
• Experience with hiring, recruiting, and onboarding operations
• Excellent presentation skills; experience building exec-level decks
• Detail oriented, if you are reading the third to last bullet, congrats :) as a bonus here are a few tips. 1) don’t use AI in your writing for the application – really, it’s painfully obvious 95% of the time and I want to hire you not Claude 2) mention you saw this bullet in our interview :) 
• Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums
• Familiarity with common marketing tech stack tools 

Compensation

At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third-party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no-negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here. Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.

This role is fully remote, so if you are not based in Kenya, the US, or the UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.

United States

• Base Salary: $120,750
• Bonus target: 10%
• Annual Benefits Stipend: $21,393

United Kingdom

• Base Salary: £77,600
• Bonus target: 10%
• Annual Benefits Stipend: £2,760

Kenya

• Base Salary: $83,820
• Bonus target: 10%
• Annual Benefits Stipend: $8,454