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Roo

Worldwide

Posted on: 14 February 2024

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Senior Growth Marketing Manager

About Roo

Happy vets make for happy pets.

Roo is on a mission to create a world of increased opportunity, professional empowerment, and improved animal care for animal hospitals and veterinarian professionals. By connecting hospitals in need with professionals with a new groundbreaking platform, our goal is to optimize hospital talent staffing and improve quality of life for veterinarians, all while giving pets a chance to have access to safe, high-quality care.

Over the next decade, Roo will unlock millions in economic opportunities, improve quality of life for tens of thousands of veterinarians, and facilitate millions of hours of pet care. We've been growing tremendously since launching in early 2019 and now seeing even more traction as we scale up fast.

What We Do

Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users.

Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button. Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.

Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the Role

We are seeking a Senior Growth Marketing Manager to spearhead our acquisition strategies and oversee key marketing functions. This role is integral to driving Roo's growth by effectively managing and guiding our content, social media, and veterinarian recruitment efforts. Your strategic vision and leadership will play a crucial role in expanding our market presence and user base.

Your Responsibilities

Drive marketing acquisition strategies to attract top veterinary talent, ensuring alignment with Roo's value proposition and strategic goals.

Develop and implement a comprehensive digital marketing strategy that aligns with Roo's business goals, particularly focusing on acquisition and user engagement.

Lead and manage a digital marketing team, focused on paid and organic acquisition, ensuring a cohesive and effective approach to marketing.

Oversee the creation and distribution of engaging content across various digital platforms to increase brand awareness and drive user acquisition.

Utilize data-driven insights to optimize paid ad campaigns and strategies for maximum effectiveness.

Collaborate with cross-functional teams to align digital marketing efforts with overall company objectives.

Track and analyze key digital marketing metrics, adjusting strategies to improve performance and ROI.

Qualifications

7+ years of experience in growth marketing, with a proven track record in user acquisition and team management.

Strong leadership skills with experience managing a diverse team.

Expertise in digital advertising, email and content marketing, as well as social media management.

Excellent analytical skills with experience in data-driven decision making.

Proficient in digital marketing tools and platforms (e.g., Google/LinkedIn/Facebook ads and Hubspot or comparable CRM platforms)

Outstanding verbal and written communication skills.

Experience at a marketplace company, or the veterinary or healthcare industry is a plus.

Demonstrated ability to work in a fast-paced environment and manage multiple projects simultaneously.

We have diverse, passionate & driven team members from a variety of backgrounds. For permanent, full time employees, we offer:

- Accelerated growth & learning potential

- Stipends for home office setup, continuing education, and monthly wellness

- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional

premium buy up plans.

- 401K

- Unlimited Paid Time Off

- Paid Maternity/Paternity and reproductive care leave

- Gifts on your birthday & anniversary

- Opportunity for domestic travel, including for regional team building events

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We believe in diversity of experience and background, and understand that your individual experience may not check every box. We still encourage you to apply even if you are not confident in every expectation listed.

Ready to join the Roo-volution?!