Email Marketing Specialist-Temp

POSITION SUMMARY

The Email Marketing Specialist plans, executes, and optimizes email initiatives to drive engagement and ROI. This role manages end-to-end campaign production, including audience segmentation, email building, rigorous QA, and performance analysis. The ideal candidate is detail oriented who excels at cross-functional collaboration and timely execution.

PRIMARY RESPONSIBILITIES

• Campaign Execution: Plan and manage the deployment of diverse email campaigns, including newsletters, GTM initiatives, and lifecycle/triggered automations.
• Production & QA: Manage production schedules to ensure on-time delivery while conducting rigorous QA to guarantee alignment with deliverability best practices and legal compliance.
• Optimization: Maintain audience segmentation and automated workflows; develop a testing roadmap to optimize subject lines, CTAs, and layouts.
• Reporting: Monitor metrics and provide actionable insights/recommendations to improve open rates, CTR, and conversions.
• Collaboration: Partner with content and design teams to develop brand-aligned assets and coordinate tasks using project management tools (e.g., Wrike, Asana).

QUALIFICATIONS   

• Background: Highly preferred, experience in BioTech or Healthcare industry experience.
• Education: Bachelor’s degree in business, marketing, related field, or equivalent in experience.
• Experience: 2+ years in email marketing.
• Technical Skills: Hands-on experience with enterprise ESPs (e.g., Eloqua, Marketo, SFMC, HubSpot) and basic HTML/CSS for email.
• Operations: Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Knowledge: Deep understanding of deliverability, segmentation, and dynamic content.

KNOWLEDGE, SKILLS, AND ABILITIES

• Analytical Thinking: Ability to translate performance data into actionable marketing strategies.
• Tech Savvy: Proficient in Google Sheets (data manipulation), Google Slides (reporting), and AI tools
• Communication: Excellent verbal and written skills for cross-departmental virtual collaboration.
• Detail-Oriented: A strong focus on accuracy, accountability, and a solutions-oriented mindset.