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Jobgether

Remote · Latin America

CRM Specialist

Full-time Remote
Who can apply
Brazil
Employment
Full-time
Posted
How to apply
On Jobgether’s own site
Apply clicks
2

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a CRM Specialist based in Brazil.

As a CRM Specialist, you will lead the strategy for customer lifecycle communications, connecting data, automation, and content to drive engagement, retention, and conversion. You will own the development and optimization of personalized customer journeys across email, push notifications, in-app messaging, and SMS. Working at the intersection of Growth, Product, Data, Content, and Design, you will use experimentation and analytics to measure campaign impact and identify opportunities for continuous improvement. You will also oversee CRM technology, deliverability, and data governance while supporting the expansion of communication strategies into new markets. This is an opportunity to make a strategic impact in a remote-first digital business that values innovation, autonomy, collaboration, and continuous learning.

Accountabilities

    • Lifecycle Strategy and Customer Journeys: Define and continuously improve lifecycle marketing strategies, including communication journeys, messaging sequences, contact frequency, prioritization, and channel pressure across email, push notifications, in-app messaging, and SMS.

    • Experimentation and Optimization: Lead structured CRM experimentation programs using A/B tests, multivariate testing, control groups, and holdouts to measure incremental impact and optimize campaign performance.

    • Audience Segmentation and Personalization: Develop advanced behavioral, RFM, and propensity-based audience segments in collaboration with BI and Data teams to improve message relevance and personalization.

    • CRM Technology and Automation: Serve as the technical reference for the CRM platform, overseeing data architecture, integrations, events, and best practices while contributing to the evolution of the marketing technology stack.

    • Deliverability Management: Monitor and optimize email deliverability, including domain and IP reputation, database hygiene, authentication protocols, bounce rates, and spam indicators.

    • Performance Analytics and Reporting: Define and monitor CRM KPIs, including retention, churn, lifetime value (LTV), and cohort-based conversion. Develop forecasts and translate performance insights into actionable business recommendations.

    • Internationalization: Lead the technical adaptation of communication strategies for new markets, including localized customer journeys, campaign calendars, and audience segmentation.

    • Data Governance and Privacy: Ensure compliance with Brazil's General Data Protection Law (LGPD) and applicable privacy requirements by managing consent, communication preferences, and opt-out processes across channels.

    • Technical Leadership and Mentorship: Mentor CRM analysts, share best practices, review critical campaigns, and establish quality standards that strengthen the team's capabilities.

    • Cross-Functional Collaboration: Influence priorities alongside Product, BI, Content, and Design teams, representing CRM needs in roadmap discussions and ensuring lifecycle

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