Web3 Marketing Director

Who is Serotonin

Serotonin is the leading breakthrough marketing and communications partner for digital asset companies, working with the top businesses and entrepreneurs in the industry on brand positioning, media relations, content, growth marketing, and go-to-market strategy. We bring together a deep expertise in financial services, digital assets, and decentralizing technologies to help innovators tackle some of the biggest challenges facing business and society by building the next generation of products, services, and experiences.

About the role

Serotonin is seeking an experienced Marketing Director to define and oversee marketing strategy for some of the most high-profile companies in the blockchain space and beyond. This person will work as these clients’ “Head of Marketing” or right hand to an existing head to ensure that they are bringing a compelling story to market — one that engages and activates their core audience. The ideal candidate should have 7-10+ years of experience leading marketing and communications efforts for early and growth-stage technology companies, and should be well versed in fintech and/or web3 technology. Agency experience is a plus, but not required.

Responsibilities

• Define and drive creative marketing campaigns with clients’ key goals in mind. 
• Collaborate and manage cross functionally across PR, Content, Marketing, Growth, Events and Community teams. 
• Take ownership of the client's brand and make decisions that are best for the client. 
• Be able to appropriately adapt the client’s messaging and strategy to a constantly changing ecosystem 
• Oversee Public Relations efforts and ensure consistent execution / alignment with key messaging
• Oversee content strategy and development
• Manage growth campaigns, paid and owned media
• Set and refine community and social media engagement strategies
• Lead strategic exercises, including messaging workshops, communication workshops, etc.
• Ensure accounts are effectively staffed and client deliverables are consistently met
• Manage the cross-functional teams of content, PR, advertising, creative, and social media

Requirements

• 7-10+ years experience in a Marketing Director or similar role
• Exceptional and excellent communication skills, both written and spoken
• A proven track record of successful campaigns and announcements

Bonus:

• Experience and/or a passion for learning about the blockchain and cryptocurrency industries
• Experience working in a fast-paced start-up or agency environment
• Experience working with emergent technology brands and businesses

Benefits

• Competitive Salary
• Health Insurance - (US Only) 
• 401(k) - (US Only) 
• Remote Work Environment

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