Web3 Director of Marketing

About Us

Assure DeFi® pioneered a new safety standard in the Decentralized Finance (DeFi) and NFT markets. Our core services are KYC verifications and smart contract audits. We privately verify and securely store the identity of crypto and NFT project owners, while also auditing their smart contracts. Our core services help deter blockchain fraud and help investors be more confident in their investments.  We complement our core offering with extensive marketing & advisory services that help projects raise more money and launch more successfully.  

Our Culture

We are a recognized leader in the Web3 space, who has helped thousands of projects improve credibility, visibility and launch more successfully. 

Web3 moves fast, and our business team strives to move faster to stay ahead of the market, which requires our team members to constantly communicate, innovate, and improve. 

We treat each other with respect, honesty and transparency. We communicate often and hold each other accountable to commitments and progress. 

Desired Qualifications 

• 5+ years of experience in marketing related roles, including Project Management 
• 3+ years of marketing experience in Web3, cryptocurrency, blockchain, NFT and/or fintech projects/products with deep knowledge of current trends & successful market & native tactics
• Proven experience and understanding how to maximize sales, market reach, and community growth with social media platforms  (Twitter and Discord are primary channels. Reddit, LinkedIn, and YouTube a plus)
• Strong website experience (strategy, layout, content, design, and conversion)
• Strong Web3 copywriting experience (posts, ads, sales collaterals, press,    long-form articles)
• Proven success in designing and executing co-marketing strategies with partners 
• Solid Experience using, analyzing, and drawing conclusion with marketing analytics/KPIs
• Experience using software and/or AI tools to improve marketing effectiveness.
• Experienced organizing and leading AMAs 
• Ability to work US Eastern time hours between 9AM - 6PM

Position Responsibilities

• Lead the development and execution of a comprehensive social media and PR strategy which maximizes lead generation and expands brand awareness, inclusive of paid campaigns on relevant advertising platforms (e.g. Twitter, LinkedIn, Google)
• Lead copywriting - Create, review, and approve all Marketing content (posts, ads, sales collaterals, press, web, long-form articles)
• Create and execute website layout, flow and content, and design. Work closely with web development team to drive conversion. 
• Lead creation & execution of marketing strategies, campaigns, sales tools, and key initiatives while maximizing teamwork and the effectiveness of the marketing staff.   
• Identify market trends and insights; suggest optimization of spend,  messaging, and channels based on the insights.
• Evaluate value of IRL event attendance (Web3 conferences, trade shows, and speaking opportunities).  Recommend, organize and prepare for participation.
• Develop and monitor the performance metrics all digital marketing campaigns,  and web conversion against goals (ROI and KPIs)

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