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Sleep Country


Posted on: 11 June 2023





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Web Copywriter

Company Description

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight’s.

Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 28-year foundation of taking care of each other and our customers’ sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada’s leading sleep partner.

Job Description

We are currently looking for an experienced Web Copywriter to join our team. The Web Copywriter is responsible for creating compelling and engaging copy for our online platforms, including website content, product descriptions, email content, digital ads, and other digital marketing materials. The ideal candidate will have a passion for writing and a strong understanding of the e-commerce landscape with a keen eye for copy and experience using web design and integration tools to measure mobile customer experience and performance.

Responsibilities of this role will include but are not limited to: 

  • Write clear and compelling copy for e-commerce platforms.
  • Ensure all copy is in line with the brand’s tone of voice, style guide, and messaging.
  • Collaborate with design and marketing teams to create cohesive and impactful campaign.
  • Ensure all copy is approved by relevant stakeholders, including legal, marketing, and senior management.
  • Stay up-to-date on industry trends and best practices, and apply these insights to your writing.
  • Contribute to the development of new content strategies and initiatives.
  • Manage the translation process for all copy, ensuring accuracy and consistency across all languages either by writing French copy or collaborating with translation team.
  • Provide copy & design plans and mock-ups to ensure continued innovation while staying up to date with Mobile design trends. 

    This role will consist of both remote work and on-site collaboration as necessary

  • 3-5 plus years of copywriting experience as well as post-secondary education in a related field. Fashion background is considered a plus.
  • Strong understanding of the e-commerce landscape, with a focus on home textiles or apparel.
  • Familiarity with SEO best practices and the ability to write copy that is optimized for search engines.
  • Ability to write copy that is engaging, persuasive, and optimized for conversions.
  • Proven ability to execute and deliver project deliverables with high attention to detail.
  • Ability to understand, interpret and act on feedback from stakeholders.
  • A self-starter with a high sense of urgency, ability to work independently and collaboratively within a team dynamic to meet deadlines.
  • Ability to solve problems creatively and effectively.
  • Strong written and verbal communication skills.
  • Ability to participate in team knowledge share.
  • Excellent written and verbal communication skills in French. English language proficiency is considered an asset.

Additional Information

Why members of our Corporate team love working at Sleep Country Canada/Dormez-vous?:

  • This is not a job but a CAREER with opportunities for growth and advancement
  • Diverse and inclusive work environment
  • We will invest in you and provide extensive training, mentoring and continuous development
  • Access to our in-house learning platform with over 16,000 digital courses taught by industry experts in a variety of languages
  • Full medical, dental benefits and a Deferred Profit Sharing Program
  • Annual Wellness Credit for any products/services that improve your health and well-being, ie., health assessments, nutrition counselling, hiking shoes, a yoga outfit or fitness equipment!
  • Associate Discount Program where you will be able to enjoy some of the world’s best sleep products
  • Maternity/Parental leave top up benefits
  • Tuition Reimbursement Program that covers professional AND personal development
  • Long service awards, celebrations and other social events
  • Associate Referral Program
  • Paid day off to volunteer at your local charity of choice
  • Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

About Sleep Country Canada/Dormez-vous?

Sleep Country is Canada’s leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep.  Sleep Country Canada operates under the retailer banners; Sleep Country, Dormez-vous, Endy, Hush and most recently acquired, Silk & Snow.  The Company has omnichannel and ecommerce operations including 289 corporate-owned stores and 20 distribution centers warehouses across Canada.  Recognized as one of Canada’s Most Admired Corporate Cultures in 2022 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people.  For more information about Sleep Country, please visit www.sleepcountry.ca.


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