Scandiweb

North Macedonia

Posted on: 21 August 2024

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Web Analytics Specialist

For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.

Antons Sapriko, Company Founder

Here is a video story of a colleague from the Data and Analytics team:

Saba Jagmaidze, from a Junior Web Analytics to an eCommerce expert in Analytics Strategy. Georgia

How to become a Web Analytics Specialist in the scandiweb eCommerce Expert Team?

We are a very inclusive company with colleagues from over 30 countries across all continents. Our ratio of females is among the highest in the industry. We welcome people from all walks of life who can complete a test by showing their skill and knowledge.

While extensive experience with Google Analytics and advanced knowledge in Google Tag Manager is expected, we value your ability to deliver results starting from the test task, and your enthusiasm and openness to embrace new knowledge and processes. Continuous learning and acting on feedback are among our core organizational values.

What do we expect from a Web Analytics Specialist?

We are looking for a Web Analytics Specialist who can execute web analytics implementation planning, define requirements, and take care of the implementation based on existing requirements.

To join our Data and Analytics team, these are the following requirements:

Extensive experience with Google Analytics (GA4) tracking setups, customizations, and debugging;
Advanced Google Tag Manager experience;
Good understanding of HTML, CSS, and JavaScript for advanced GTM configurations and A/B test setups;
Passion for measurement, reporting, and analytics – you like to measure the results of each action and find explanations in data;
Good relationship-building skills and communication skills - you will need to build and maintain relationships with clients and communicate your ideas well;
Data-driven mindset and strategic understanding around using data and interpreting results of analysis;
You are highly organized – you do your research, take notes, document everything, pay attention to details;
Curiosity and dedication to learn new things to grow professionally and personally;
Great spoken and written English skills.

The following requirements are not mandatory, but we will consider them as a bonus:

Experience with the Adobe Cloud products, especially Adobe Analytics and Adobe Target;
Have experience with Google Cloud Platform integrations, primarily Google Big Query;
Have previous experience in the CRO field and A/B testing;
Have previous experience with Magento and Shopify eCommerce platforms and data tracking setups with these platforms;
Have a degree, experience, and knowledge in statistical data analysis or Mathematics;
Have experience with Python and SQL.

What are the responsibilities of a Web Analytics Specialist?

Analytics measurement plan development based on eCommerce client business requirements (dataLayer events and parameters, user parameters, event parameters, product parameters);
Google Tag Manager and server-side Google Tag Manager configurations (tags, triggers, variables) according to best practices;
Web Analytics solutions implementations: Google Analytics 4, Adobe Analytics, and others;
Marketing Analytics solution implementations: Meta Analytics, Google Ads, Microsoft Ads, TikTok Ads, Affiliate platforms;
Customer data platform implementations and maintenance;
Analytics tracking health checks;
Analysis and reporting - Looker Studio report creation and data analysis;
Work cross-functionally with teams including but not limited to Marketing, Merchandising, CRO/UX, SEO, and Development to create business intelligence and reporting frameworks;
Partner with Data Analysts to create data tracking requirements for answering certain web user journey questions and identify bottlenecks.

Further career growth for Web Analytics Specialist?

You will get support in career counseling from our HR department and a mentor from the field as each career path is unique considering your personal strengths and ambitions.

Further professional growth and development can lead you to become a senior, Team Lead for one and/or multiple teams, heading a particular practice, and ultimately working with complex data analysis projects for top brands like Puma, The New York Times, or Läderach.

What is the compensation package for a Web Analytics Specialist at scandiweb?

Competitive starting salary relative to the market;
Valuable eCommerce experience at the industry leader scandiweb;
Exciting travel opportunities;
Support for hardware upgrades;
Core health insurance coverage and sports bonuses;
A diverse multinational team of experts to learn from;
Company-covered training and certification;
Legendary online and onsite events to celebrate our success together.

Next steps

Apply and fill in the application form;
Receive the test task and complete it.

Here is what people who joined the Data and Analytics team want to share with you:

“I started my career at scandiweb a bit more than two years ago as a front-end React developer. During my onboarding period, I was temporarily transitioned into digital marketing to write team guides about the platforms we use from a completely fresh perspective.

As I learned the ropes and got accustomed to the team, I became so comfortable and familiar with our small, cozy group that I couldn’t refuse the offer to stay when our team lead offered me a position.

Since then, I have learned all about digital marketing, privacy, and tracking. More importantly, I have gained valuable experience in leading projects, managing clients, and adopting a growth-oriented mindset that drives me to continually seek improvement.”

Jawad Hamadani. Data Engineer from Lebanon. Joined the company 5/1/2022.

“My career at scandiweb began in March 2023, transitioning from a medical engineer to a web developer. scandiweb offered a wonderful opportunity and the guidance needed to enhance my developer skills.

After onboarding, I eagerly took on a web analytics project, which sparked my interest in analytics and led me to join the growth team. The support and encouragement from my colleagues have been invaluable, helping me grow both technically and personally.

I have learned the true essence of teamwork and developed skills in time management, project management, and strategic thinking. I am extremely grateful for their support throughout my journey!”

Meyar Mancy. Web Analytics Specialist from Egypt. Joined the company 20/3/2023