Tunisian Copywriter

The company

We are a leader in mobile technology, providing innovative solutions to 1.2 billion consumers. In an ever-increasing digital world we help businesses grow their digital reach & toolkits to optimize user experience, increase engagement, attract new customers and boost their revenues.

Think of performance marketing but on steroids as our top-notch marketeers and engineers build digital journeys through an omnichannel marketing approach like no other. Currently we work with the biggest names in Telco, Insurance, Education, FMCGs and Retail in over 45 countries in Latin America, Africa, the Middle East and South-East Asia.

The role

Have you ever received a marketing text message and either deleted it right away or thought that you could have done it better? This is your chance! The copywriter works in a creative partnership with the campaign manager to conceive, develop, and produce effective messages for mobile marketing campaigns. The copywriter is responsible for writing fun and compelling messages that sound as if they are coming from a real person, not a machine. These texts can establish an on-going virtual dialogue with participants, convince them to take action, or keep them entertained. Messages can reach a wide audience so the writing style must be broadly appealing, use persuasive, natural language, and reflect the copywriter’s deep understanding of his or her culture. What can you do with 160 characters or less?

Main responsibilities

• Meeting with the campaign management team to discuss client requirements and background of the mobile marketing campaign.
• Writing clear, persuasive and original SMS messages (limited to 160 characters) and mobisite articles in Arabic (Official & Tunisian) several times a day and selecting suitable images to accompany the articles from the company’s resources.
• Translating messages from English and French to Arabic (Official & Tunisian) and vice versa.
• Carefully proofreading to check spelling and grammar in Arabic (Official & Tunisian).
• Using the company’s CMS (Content Management Systems) on a daily basis.
• Daily monitoring of participants’/end-users’ replies towards the campaigns to ensure Customer Care compliance.
• Keeping up to date with popular culture and trends.

Requirements

• Native in Arabic (Official & Tunisian) language.
• Fluent in French and English.
• Degree in copywriting, journalism or marketing or related fields.
• Minimum 1-2 years of working experience in the fields of copywriting/journalism (for websites/newspapers/magazines/creative agencies etc.), broad marketing or online marketing / advertising.
• Good computer skills (MS Office).
• In touch with current affairs, society, popular culture.
• Characterized by productivity, creativity and organization skills.

Personal Skills

• Reliable and dedicated professional with clear thinking and strong attention to detail.
• Able to work well under pressure and meet deadlines in a challenging and fast-paced environment that requires fresh thinking.
• Able to multitask, as well as balance and prioritize activities to ensure critical items are addressed.
• Capable of taking initiative when needed and showing strong problem-solving skills.
• Strong team player.

Benefits

Follow us on LinkedIn and stay updated on our latest news Upstream is an equal opportunity employer. The Company does not discriminate on the basis of race, color, creed, pregnancy, religion, gender, national origin, age, disability, marital or any other legally protected status. The Company also makes reasonable accommodations for disabled employees. Finally, the Company prohibits the harassment of any individual based on their protected status. This policy applies to all areas of personnel actions including recruitment, hiring, training, promotion, compensation, benefits, transfer and social and recreational programs.

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