Technical Channel Marketing Engineer

Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infrastructure and IoT markets. Our robust product portfolio includes world leading MCUs, SoCs, analog and power products, plus Winning Combination solutions that curate these complementary products. We are a key supplier to the world’s leading manufacturers of electronics you rely on every day; you may not see our products, but they are all around you.

Renesas employs roughly 21,000 people in more than 30 countries worldwide. As a global team, our employees actively embody the Renesas Culture, our guiding principles based on five key elements: Transparent, Agile, Global, Innovative, and Entrepreneurial. Renesas believes in, and has a commitment to, diversity and inclusion, with initiatives and a leadership team dedicated to its resources and values. At Renesas, we want to build a sustainable future where technology helps make our lives easier. Join us and build your future by being part of what’s next in electronics and the world.

To further strengthen our Global Distribution Marketing team, we are looking for an experienced and knowledgeable Semiconductor Staff Channel Technical Marketing engineer who will develop & execute tailored promotion activities driving Broad Market business growth for a dedicated set of product categories within the industrial markets.

To achieve your goals, you will work closely with Business Units , Regional Marketing and Distributors, to gain understanding and consolidating market needs, preparing business potential analysis, acting as main interface to Renesas Product Line & System Solution teams and support the development of new products.  You are passionate about the dedicated product category, always up to date about latest Industrial market trends & requirements and focused on promoting products as part of complete solutions for all Renesas.

Work with System Solutions & Product Line Marketing teams to

• • Accelerate the opportunity funnel to drive design-wins and revenue growth within the channel/distribution customer base with FAE/Sales partners within assigned regions.
  • Own and drive the development of tools and collateral to simplify the partner training and design-in process and user-experience for channel/distribution FAEs/sales to accelerate design-win funnel growth.  Some examples of this are:
    • Selector tools, targeted pitch decks for sales and technical audiences, spot promotional documents, reference designs tools, video, social media content to expand mind-share on Renesas solutions.
  • Support the preparation and execution of Trainings & Campaigns to maximize the design-in of all Renesas product lines and align messaging to the audience.
  • Influence the development of new Products and Solutions and to develop Broad Market strategies to optimize Renesas market share.
• Work across Renesas partners to develop business potential analysis, identify gaps, and collaborate in creating plans to support the achievement of growth targets.
• Establish close relationship with Distributors’ Sales and Marketing organizations, executing Marketing plans leveraging Distributors marketing vehicles, driving regionalization.
• Participate in and support  QBRs with internal and external sales and marketing distributor teams to review results and identify gaps and areas of improvement.

• Relevant semiconductor technical Product Marketing experience with a minimum 5 years of progressive responsibility in Product, Distribution Applications or Technical Marketing role.
• Bachelor’s Degree in Engineering (Masters is a plus), within relevant electrical engineering or software/computer engineering discipline.
• Proven success developing marketing programs that motivate & empower revenue growth.
• Understanding of the design-in process at key industrial accounts and experience in owning and driving closure of design-wins.
• Ability to consolidate Market-In needs and develop a go to market strategy that is tailored to the application, product, and markets (Industrial).
• Ability to create and measure performance, assess trends, and identify areas for optimization with a focus on growing opportunity funnel in the channel customer base.
• Good project management and interpersonal skills with ability to take initiative in a challenging, fast-paced environment with a broad scope of peers within Renesas.
• Experience working and leading cross-functionally leveraging partners from multiple teams and time zones to deliver solutions on schedule.
• Strong acumen in creating presentations, regular reports and present in a way that is easily understood and actionable with internal stakeholders and distribution partners
• Travel required to meet with key channel marketing partners, key customer sites  & drive execution of marketing initiatives with close engagement and on-site meetings with key product line partners within Renesas.
• Driven by an innovative, creative problem-solving approach with a knack for brainstorming and creative solutions to improve the customer experience.  Comfortable trying new ways to approach problems and improve solutions.
• Experienced MS Office user, advanced in using Excel and PowerPoint
• Strong written and communication skills in English.

The expected annual pay range for this position is $105,000 - $160,000 This position is also eligible for bonus opportunities. Please note that final offer amount will be dependent on geographic location, applicable experience, and skillset of the candidate.

Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance. In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.

Renesas Electronics Corporation empowers a safer, smarter and more sustainable future where technology helps make our lives easier. The leading global provider of microcontrollers, Renesas combines our expertise in embedded processing, analog, power and connectivity to deliver complete semiconductor solutions. These Winning Combinations accelerate time to market for automotive, industrial, infrastructure and IoT applications, enabling billions of connected, intelligent devices that enhance the way people work and live. Learn more at renesas.com.

Renesas’ mission, To Make Our Lives Easier, is underpinned by our company culture, TAGIE. TAGIE stands for Transparent, Agile, Global, Innovative and Entrepreneurial. Our goal is to embed this unique culture in everything we do to succeed as a company and create trust with our diverse colleagues, customers and stakeholders.

Renesas Electronics is an equal opportunity and affirmative action employer, committed to celebrating diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law.

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