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Flowspace

USA

Posted on: 10 February 2024

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Sr. Product Marketing Manager

About Flowspace:

Flowspace is a software platform powering fulfillment for brands in ecommerce. Its OmniFlow software provides brand operators with the real-time visibility into inventory, orders, and fulfillment activity needed to control ecommerce operations across all channels. Integrated within a network of +130 fulfillment locations, Flowspace empowers hundreds of brands in DTC and retail to provide their customers with quick, seamless fulfillment and delivery.

Join us as we help brands in the $1T ecommerce market meet their customers’ post-purchase expectations in the real world. Flowspace is backed by Canvas Ventures, Moment Ventures, BuildGroup, Y Combinator, and other prominent angels.

Flowspace is actively seeking a seasoned Sr. Product Marketing Manager to join our dynamic marketing team and play a pivotal role in driving revenue across channels. In this position you will be responsible for establishing a feedback loop between sales, customer success, and product, improving opportunity and close rates by training the sales team on feature releases and messaging, plus enhancing net revenue retention through strategic feature adoption.

What You'll Do:

Optimize revenue mix between fulfillment and SaaS by determining the right pricing strategy and testing in the market.

Obtain upsell revenue and increased retention by leading a “voice of the customer” program, including programs such as the Industry Advisory Board and the Customer Advisory Board.

Execute revenue-generating product releases by establishing a monthly feedback loop to gather insights from customers, sales teams, and other stakeholders.

Raise adoption of key revenue-driving activities in our platform, specifically for AI and Automation releases. Work with product to define and implement beta exit criteria for new releases plus create clear pricing strategies if required for new product enhancements.

Improve close-rates by working closely with the sales team to train on content and solution selling for Flowspace Core (Emerging, Scaling, and Established)

Shorten sales cycle by standing up weekly webinars with live Q&A for prospects to show the value of our product and differentiators.

Increase market share by segment by creating sales collateral and campaigns plus conducting monthly sales training.

Work with finance to improve cost of customer acquisition (CAC), lifetime value (LTV), conversion rates, and revenue growth.

Develop sales enablement materials and lead a monthly training to support the sales team in effectively communicating product value.

Collaboration with demand gen to develop and execute effective marketing campaigns.

Further refine our Ideal Customer Profile and messaging to the market.

Who We're Looking For:

4+ years of product marketing or experience in a similar role at a B2B SaaS company

Proven Product Marketing expertise, including positioning, messaging, launch strategy and execution, pricing and packaging

Ability to thrive in an environment that encourages open communication, collaboration, and agility

Strong presentation skills and ability to create a compelling narrative, paired with strong written and verbal communication skills

Ability to prioritize, problem solve, multi-task and work independently in a dynamic, rapidly changing workplace

Enthusiastic self-starter with a willingness to operate at both highly strategic levels to define customer problems / marketing / positioning of our product - and also at very tactical levels, such as training sales teams or working in close collaboration with customers

Demonstrated the ability to influence others and build strong working relationships across departments

Bachelor’s degree or equivalent work experience required

Experience in training sales

Experience in positioning, messaging, and curating ideal customer profile insights

Ability to analyze and present content

Experience with Hubspot, Google analytics, or Notion

Join our team!

• Meaningful equity in a venture backed start-up. Everyone gets stock options!

• Competitive Salary

• Medical, vision, dental, and life insurance

• Flexible time off, plus a separate banks for sick time

• Paid parental leave

• Mental Health / Wellness benefits + discounts for certain programs

• Work From Home stipend, towards your home office

• 401K with matching

• A clear success path within the company. We want you to grow and lead with us!

At Flowspace, we know that the more inclusive we are, the better our work will be, and we strive to hire and retain talent that represents a variety of backgrounds, perspectives, and skill sets.

We are committed to equal opportunity employment and we take pride in encouraging diversity, equity, and inclusion across all of our teams, without regard to race, color, religion (including religious dress and religious grooming practices), sex, gender (including gender identity and gender expression), national origin, age, physical and mental disability, medical condition (including pregnancy, childbirth, breastfeeding and related medical conditions), genetic predisposition or carrier status, marital, parental or registered domestic partnership status, sexual orientation, transgender status, military or veteran status, or any other characteristic protected by applicable law.

Please note: We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless otherwise directed or approved by our HR, Recruiting Department. Please do not forward resumes to our hiring managers or offices. Flowspace is not responsible for any fees related to unsolicited resumes/applications, that have not first been approved.

The above job description is meant to describe the general nature and level of work being performed. It is not an exhaustive list of all responsibilities, duties and skills required for the position.

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