Sr. Product Marketing Manager

We are Dragonboat.io, a B2B SaaS platform, and the only product portfolio management solution that directly ties product team output to desired business results in real-time. 

Why you should join us: 

• Grew ARR 3X over the past two years
• Customers include Miro, Chime, F5, and two of the largest banks in the US
• Series A funded by Insight Partners, investors of Qualtrics, Shopify, and more
• Led by Becky Flint, ex-head of product at Paypal and industry powerhouse
• We want to deliver another 3X in growth…want to be a part of it?

The Dragonboat team is looking for a seasoned Sr. Product Marketing Manager to use their expertise in order to make an immediate impact for our rapidly growing SaaS product. A successful candidate will have deep experience in go-to-market strategies and tactics for B2B SaaS products, coupled with a strong eye for creating compelling technical and thought leadership content. They will come in, take ownership of product marketing, define the standard of excellence and help build a rock-star team. This position reports to the VP of Marketing.

Key Areas of Impact:

• Know the buyers
  • Develop and command a deep understanding of the product management market as well as the competitive landscape in the space, continually fine-tuning the differentiated positioning for Dragonboat
  • Be the expert on your buyers, how they buy and their buying criteria and how to effectively position Dragonboat in the market to ensure we always win
  • Drive ongoing customer segmentation and analysis activities, developing a clear understanding of the decision-making unit for each market segment we play in 
• Develop solution content
  • Provide subject matter expertise and leadership enabling marketing to create effective lead generation programs and to produce high-quality thought leadership (whitepapers, webinars, videos, demos)
  • Work with product teams to distill key functionality and benefits into core product marketing messages rooted in business value
  • Develop messaging and positioning and deliver it through creative avenues and materials (product videos, webinars, demo’s, guides, etc.)
• Drive Dragonboat’s adoption and market demand
  • Plan and drive the launch of new products and releases and manage the cross-functional implementation of your plan
  • Develop and manage the implementation of creative promotional tactics that align themselves with the buying process of the customer, and drive brand awareness and product revenue growth
  • Contribute to awareness and demand-generation programs with strategic and executional support while measuring their effectiveness
• Drive business strategy
  • Align with the leadership team to create and execute the go to market strategy and plans for Dragonboat, including positioning, packaging, pricing, licensing, promotion and sales enablement
  • Provide data-driven insights to shape the business, assessing market needs and opportunities for our product through primary and secondary research
  • Own external-facing product launch process for new releases targeted at both existing and potential customers
  • Define and lead development of all product-related and go-to-market content
  • Influence and shape our strategic approach in your role as a member of the broader leadership team at Dragonboat
• Enable sales
  • Create and curate sales enablement content (demos, tools, collateral, presentations, qualification documents, success stories, evaluation materials, how-to guides)
  • Lead development of sales training content and deliver field-based training with product team peers when necessary

Skills/Requirements:

• 5+ years of product marketing experience in the product management space
• Bachelor’s degree in marketing, engineering, information technology, and/or computer science preferred
• Advanced degree (MS, MBA, etc.) strongly considered
• Demonstrated ability in launching and growing innovative technology B2B SaaS products
• Demonstrated ability to create compelling marketing content and materials for both new and existing products
• Previous experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, proposition and pricing
• Able to operate independently and efficiently to manage multiple tasks, priorities and projects simultaneously and successfully
• Experience with customer relationship management (CRM) and marketing automation tools used for collaborating with the Demand Generation team on campaigns (particularly account-based marketing campaigns)
• Results-driven – ensure that marketing campaigns fulfill strategic goals and drive the required business results, persistently seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers
• Experience in measuring ROI, capturing and applying learning on an ongoing basis
• Excellent attention to detail

PERKS:

We love working at Dragonboat, and we think you will too! You can expect: 

• Remote native company with flexible working hours

• Competitive compensation

• Stock options

• Health/dental/vision/ life insurance

• Annual company trip to a destination of the team's choice 

• 401k matching program (US)

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