Social Media Operations Lead

ClassDojo's goal is to give every child on Earth an education they love.

We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 50 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.

What you’ll do:

We’re looking for a highly organized and analytical Social Media Operations Lead to join as our first team hire, working directly with our Social Media Lead (Meagan Loyst). In this role, you’ll take ownership of the behind-the-scenes processes that power our social media strategy. Your focus will be on optimizing workflows, tracking and analyzing performance, and driving strategic decision-making. You'll play a key part in our outreach efforts with content creators and manage paid collaborations/campaigns to amplify our brand’s reach.

This is a part-time position with the potential for growth as we expand our social media efforts.

Responsibilities:

Content and Campaign Management

• Monitor, organize, and track user-generated content (UGC) mentions across social platforms.
• Lead creator outreach for collaborations, including drafting communications, coordinating deliverables, and maintaining relationships.
• Manage and execute paid influencer campaigns, including campaign setup & ideation, performance tracking, and reporting.
• Come up with internal processes to identify trends on socials early that we can turn into owned content on our channels.

Process Building and Optimization

• Develop and implement workflows and tools to improve the efficiency of social media operations (e.g., UGC tracking, influencer outreach, and campaign reporting).
• Create and manage documentation for social media processes to ensure consistency and scalability, including a creator database to help us keep track of viral videos within our community & creators we should double down with for paid collaborations

Analytics and Strategy Support

• Track and analyze key social media metrics to measure the success of campaigns, UGC impact, and creator partnerships.
• Compile insights and actionable recommendations to refine and optimize our social media strategy, and share them with the broader ClassDojo team.
• Introduce new ways we can collect and leverage data from our social channels to create better content.

Collaboration and Communication

• Work closely with the social media lead and creative/marketing team to align operations with overarching brand goals.
• Act as a point of contact for creators and partners to ensure smooth collaboration.

Qualifications:

• Experience:
  • Proven experience in social media management, influencer outreach, or digital marketing operations.
  • Familiarity with paid social campaigns and performance tracking tools.
• Skills:
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Analytical mindset with experience intaking & analyzing social media data.
  • Excellent communication skills, both written and verbal, to be able to present and communicate data-driven insights.
• Tools:
  • Experience with productivity tools like Notion, Trello, Zapier, or Asana to organize workflows.

Bonus if you’re chronically online & get trends on TikTok/YouTube.

What We’re Looking For:

• Someone who is process-oriented, and loves creating processes to maximize efficiency for social-first teams operating across functions.
  • ie: has used Zapier or AI-first tools to create efficient processes across platforms and free up time for broader team
• Someone who is organized & able to intake/process a lot of information across platforms and dually keep track / analyze it to be shared with the broader team.
  • ie: we’re active on Facebook, Instagram, TikTok, YouTube, and Twitter/X
• Someone who is a self-starter and thrives in dynamic environments.
• Someone who can efficiently analyze and present data in team settings.
• Someone with a passion for social media and understanding of emerging trends.
• A creative thinker who can help identify new opportunities for engagement and growth.

What We Offer:

• Flexible work hours and remote work options.
• Opportunities to grow within the company as the team expands.
• A collaborative and supportive work environment.

[1] Some more context:

(If you are on LinkedIn, you will not be able to access the hyperlinks below. Once you click apply, you will be directed to our career website (if you are not on there already) and will be able to access the hyperlinks)

• How ClassDojo Connects Parents, Students, and Teachers 
• “Whats New on ClassDojo 2023”
• TechCrunch Article: Second Act comes with First Profits

Click here if you're interested in learning more about what we've been up to.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

This is a part-time contract position. ClassDojo takes a number of factors into consideration when determining final contract rates, including geographic location, experience, and skillset. The hourly rate range in the United States is estimated between $45/hr and $75/hr.

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