KAST

New York, New York, New York, United States

Posted on: 08 July 2026

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Social Content Lead

Department: Marketing & Communications

Location: New York

Description

We're looking for a creative leader to make KAST a cult brand.

You'll own our Instagram and TikTok creative direction, shaping how millions of people discover and experience KAST. This is a high-ownership role for someone who combines exceptional creative instincts with a deep understanding of social platforms, culture, and storytelling.

Working closely with Brand, Growth, Product, and Community teams, you'll turn KAST's mission into content that is distinctive, aspirational, and culturally relevant—not just trend-driven.

What You’ll Be Doing

Own the creative direction for KAST's Instagram and TikTok
Develop social content, campaigns, and recurring formats that grow the brand
Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
Build and manage a network of creators, videographers, editors, and creative partners
Direct creative production and maintain a high bar for quality across all content
Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
Use performance insights to continuously improve creative output while maintaining a premium brand

What You'll Bring

5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
Proven success building or scaling Instagram and TikTok for a consumer-facing brand
Outstanding portfolio of social-first creative work, especially short-form video
Deep understanding of social platforms, creator culture, and platform-native storytelling
Strong creative taste with the ability to balance brand consistency and experimentation
Experience leading creative production and collaborating across design, marketing, and product teams
Excellent communication skills and a high-ownership mindset in fast-paced environments

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