SEO Specialist

At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone.

Since our inception in 2014, we've had some pretty impressive growth (100% YoY), reached unicorn status in 2022, and now serve 300,000 businesses globally, with 2 million+ users on the platform. We have no plans to slow down. 

There’s never been a more exciting time to join one of the fastest-growing SaaS unicorns, so let’s see if we could be a match!

As our SEO Specialist, you’ll be reporting to our Global Website & SEO Lead to assist with the fast organic growth across Australia and all international markets. We’re looking for someone to roll up their sleeves and get things done, with a mix of analytical/problem solving skills and creative/copywriting skills.

In this role you will be responsible for assisting our Global Website & SEO Lead and other digital growth specialists get stuck into the SEO campaigns and tools to make improvements that result in scalable organic growth. Ideally we are looking for someone who is both passionate and driven by all things SEO, content and growth. Although the role sits within the Growth team, you will also have the opportunity to work on projects within the wider marketing team, gaining experience with a range of different marketing initiatives. 

Working with the wider team, the successful candidate will play a key role in not only the success of the marketing team, but the success of Employment Hero. 

As an SEO Specialist you’ll:

• Own the growth of their SEO product channel - work with the Website & Organic Growth Lead to execute the delivery of the SEO strategy including onsite, technical and offsite factors. 
• Conduct regular audits of our websites in order to diagnose technical SEO issues and find solutions to improve rankings, traffic and lead conversions. 
• Coordinate and execute the implementation of SEO recommendations, managing and liaising with freelancers and suppliers to make site changes and improvements. 
• Create new systems and processes to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans. 
• Write and optimise content for SEO, including using AI tools to help generate content ideas.
• Work with our content and brand team to brainstorm new content ideas, conduct keyword research, produce content briefs and optimise content for SEO.
• Create new landing pages that are SEO optimised and work with design and CRO to ensure best UX/UI/conversion principles are followed.
• Coordinate backlink outreach including prospecting and building relationships with content editors to reclaim lost and build new links, as well as managing and editing incoming guest posts.
• Assist with weekly and monthly reporting.
• Regularly monitor Google Analytics 4, Google Search Console, Ahrefs and SEMRush for traffic fluctuations and insights.
• Keep an eye on new and upcoming SEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

• Ideally you have some experience in SEO, content marketing or a related profession but we will consider recent grads with strong interest in SEO
• Agency or SaaS/marketplace experience highly valued
• A creative problem solver and critical thinker, with great attention to detail
• Proactive and takes initiative when solving problems and finding new solutions 
• Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation
• A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution.
• Used to (or not afraid of) working in a fast-paced environment. We like to be efficient and move fast with projects
• You have strong analytical skills and copywriting skills - ideally 70% analytical and 30% creative/writing skills
• Comfortable and confident explaining your ideas, taking briefs, and participating in brainstorming sessions
• Able to work independently and to agreed deadlines
• Feeling confident deep-diving into the data and taking a data-driven approach to decisions
• Must enjoy writing, editing and optimising content
• Data literate and comfortable with Excel/Google Sheets
• Knowledge of Sanity.io,, Wordpress, AI writing tools, SGE, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush
• Keen interest in programmatic and/or product-led SEO
• Interest in UX/UI design principles is a plus
• Bonus if you have knowledge of HTML, CSS and JS
• Fluent in other languages: Bahasa Melayu and/or Mandarin a plus!

Experience is important, but for us the biggest measure of success is people who can live and breathe The EH Way of working. Show us what you can bring to the table, and we’ll empower you to let your talents shine.

The EH Way is how we describe our culture at Employment Hero and how we all operate. It is our DNA. You can read all about it on our careers page: https://employmenthero.com/careers/ 

In short, you’ll love working with us if:

• Revolutionising employment gets your heart racing.
• You thrive on the flexibility (and responsibility) of a remote-first business.
• Our values align, and shape how you show up every day.
• You love the dynamic pace of a startup, are driven by innovation, and enjoy working with other smart people.

Plus, you’ll get to enjoy a number of great perks, including: 

• A generous budget for your home office.
• Cutting-edge tools and technology.
• Reward and recognition programs - because great work should be recognised and rewarded.
• Cashback offers and discounts on popular brands through our Swag app.
• Employee Share Option Program: be an owner of Employment Hero.
• Annual Global Gathering - so far we’ve been to Thailand, Vietnam and are excited to meet in Bali in September 2024.

Think we're the right match for you? Fantastic! Click 'Apply' and our talent team will reach out with the next steps.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here: https://employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.

#LI-SA1

Employment Hero is one Australia’s fastest-growing SaaS companies. Our platform helps small and medium-sized businesses manage all of their HR, payroll, recruitment and employee benefit needs via one beautiful, cloud-based platform.

Over the past 6 years, we’ve had enormous growth. After taking Australia by storm, we set out to take on the rest of the world, launching internationally in New Zealand, The United Kingdom, Malaysia and Singapore -- with many more to come. We’re now home to more than 140 members of staff in Australia, and 110 further employees throughout our international hubs.

At Employment Hero, we’re an ambitious group of people on a mission to make employment easier and more rewarding for everyone. We like to stay ahead of the curve and provide our team with tools to innovate. We pride ourselves on our inclusive, innovative culture that rewards and recognises our team for great work.

If you’re looking for a meaningful career where you'll be challenged every day and supported on your journey, we could be just the place you’ve been looking for! We’re a passionate bunch who are tirelessly working to help SMEs. We’re mission-driven and never lose sight of our goal.

Oh, and we don’t want to toot our own horn (actually yes, we do), but others think we’re pretty cool too – we’ve received many awards for smashing some seriously ambitious goals including:

* LinkedIn Top 10 Startups 2020

* Deloitte Technology Fast 50 2019, ranked #20 in Australia

* GetApp Category Leader Q1 2019

* Deloitte Technology Fast 50 2018, ranked #12 in Australia

* HRD Gold Medalist - Human Capital Management Systems 2018

* HRD Gold Medalist - Rewards and Recognition Service Provider 2018

* HRD Rewards and Recognition Employer of Choice 2018

* LinkedIn Top 25 Startups 2018

* EY Entrepreneur of the Year National Finalist 2018

* Dynamic Business Top 10 Entrepreneurs, our CEO Ben Thompson ranked #2

* BRW Most Innovative Companies 2015

* Anthill Smart 100 List 2015

* Startup Daily Top 50 Emerging Leaders 2015

* HRD Employer of Choice Award 2015

* Aon Hewitt Best Employers 2013

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