Senior Web Analytics

We currently have an opening for the role of Senior Web Analytics in Canada. Kindly review the detailed job description provided below. This position offers full-time employment with the flexibility of remote work, but candidates must reside within Canadian borders.

Responsibilities:

· Create and support the web analytics instrumentation architecture.
· Create, test, and validate analytics data capture designs to meet stakeholder reporting demands and long-term goals.
· Implement technical instrumentation with execution teams utilizing agile and traditional project management approaches.
· Assist with triaging analytics-related issues, both formal and ad hoc, and sharing expertise with partners and stakeholders.
· Identify possibilities to expand web analytics gathering, particularly for critical performance metrics in customer life cycles.
· Regularly analyze and restructure analytics architecture to enhance stability, flexibility, scalability, and future-proofing.
· Collaborate with engineering and technical teams to share best practices and explore new integration opportunities.
· Partner with technical teams to accelerate Web Analytics implementations.
· Respond to ad hoc requests for web performance assessments from technical stakeholders as needed.

Minimum Qualifications:

· Experience with JavaScript, HTML, and data warehouse concepts
· Experience developing custom data collection systems based on Adobe Analytics (a must), and Google Analytics (nice to have).
· Development experience in Tealium or a similar tag management system
· Having a solid understanding of web analytics data and data structures is a must
· A strong sense of self-motivation and the ability to work on one's own
· Drive technical adoption of analytics products through influence and advocacy
· Strong communication skills with engineers and marketing

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