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New York City, New York, United States
Posted on: 08 February 2024
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We are seeking an experienced Senior Product Marketing Manager who will be an individual contributor on the Product Marketing team. In this role you will define product positioning, value propositions, pricing and packing for new and existing products in close collaboration with cross-functional partners. The role includes creating sales facing content, understanding market and competitive dynamics, and working to ensure our external facing teams have the resources needed to succeed.
You will bring deep expertise in go to market (GTM) strategy and execution, product marketing best practices, and a track record of effectively owning and driving cross-functional projects to success. You should be skilled at collaborating and communicating with clients and senior internal stakeholders.
Work closely with the product team to understand our roadmap and upcoming releases to craft effective GTM plans that include positioning, pricing, packaging and supporting materials
Partner with sales and customer support teams to refine positioning, packaging and pricing based on feedback and voice of customer
Conduct market and competitive research to effectively differentiate Degreed’s solutions and provide objection handling
Create content for support and enablement assets, including slides, one-sheets, FAQs, internal and external trainings and other materials
Collaborate across marketing to assist with inputs for marketing campaigns, events and brand asset creation
Identify and tackle opportunities for process improvement to increase speed, efficiency and impact
Tailor GTM plans for specific regions, market segments, personas and industries
6+ years of proven experience in B2B SaaS product marketing for a multiproduct portfolio
Strong expertise in pricing and packaging strategies for B2B SaaS solutions
Excellent interpersonal, communication and collaboration skills
Track record of successful cross-functional project management
Experience working directly with clients and senior stakeholders
Comfort and proficiency working remotely
High emotional intelligence
Self motivated with a bias for action
Deep sense of ownership and accountability
Data driven and comfortable influencing decisions using quantitative and qualitative inputs
Comfort in a fast paced, iterative, sometime ambiguous startup environment
You love wearing multiple hats, working across a multitude of teams, tackling and solving problems that do not have a single right answer and enjoy the thrill of getting things done
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