Senior Product Marketing Manager

ThoughtExchange is the world’s most trusted engagement and survey platform for leaders who drive change and alignment. We support a diverse range of clients from top school districts across North America to Fortune 500 companies and Public Sector innovators. We’re also winners of Quartz’s Best Companies for Remote Workers and Canada’s Top Growing Companies.  Join us on our journey to accelerate change for good through inclusive problem solving!

ThoughtExchange is looking for a Senior Product Marketing Manager to play a central role in driving product marketing efforts to expand our offering and develop brand-new solutions. 

They will work closely with leaders across sales, customer success, and product teams to shape new offerings. They’ll play a critical role in gathering customer insights, defining market requirements, creating messaging, and leading the go-to-market strategy including positioning, segmentation, value propositions, and packaging.

The ideal candidate has direct experience entering new industries and shaping go-to-market strategies from the ground up. 

What You'll Do:

Go To Market Strategy

- Lead the creation and execution of data-informed product marketing strategies to take new products and features to the market, and drive adoption within our existing customer base

- Conduct market research, customer segmentation, ideal customer profile identification, and use case research

- Work closely with product management to ensure a clear understanding of our product roadmap and value across the organization

- Work closely with marketing to define the most effective routes to market

- Track both marketing funnel conversion trends and product usage to inform campaigns, content creation, and enablement resources. 

Messaging and Propositioning

- Create comprehensive product positioning and messaging that differentiates ThoughtExchange in the competitive survey category

- Lean on your understanding of our buyers’ needs and competitive landscape to build compelling narratives for our product offerings

- Create effective messaging that clearly articulates our unique value propositions and differentiates our product and expertise in the market

Enablement:

- Build strong alignment and working relationships across functions including sales, customer success, marketing, and product management

- Work closely with the sales enablement to provide training, tools, and resources needed for effective product positioning and communication

- Help to develop and deliver enablement resources and training across GTM stakeholders including sales, marketing, and customer success

- Collaborate with marketing teams to ensure top-of-funnel success (e.g., demand generation, content, and events)

- Support our Anti-Racism and Diversity, Equity and Inclusion (ADEI) mandate by (at a minimum) being aware of our ADEI commitment and initiatives and completing all required ADEI training.

What We Think Is True About You:

- 5+ years of experience in product marketing, with a focus on SaaS products

- Proven success in developing and executing go-to-market strategies that drive revenue growth and adoption

- Strong analytical and strategic thinking skills, with the ability to translate market trends into actionable insights

- Excellent communication and presentation skills, with the ability to influence both internal teams and external stakeholders

The hiring range for this role is $110,000-$123,000 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.

If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out, apply and tell us more about yourself in your application. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. 

ThoughtExchange welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time to time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

What we offer:

ThoughtExchange wants to ensure our people are heard, supported, and cared for—so we invest in our employees. We're continuously asking our employees what they need, to ensure we're supporting their successes in the workplace, and in life. We are proud to offer our employees the following:

Benefits & Well-Being: From day one, you’ll receive a benefits package focused on health & wellness that includes a generous time off policy, flexible extended benefits plan options and company-wide Mental Health days off scheduled through the year. Our benefits package also includes maternity & parental leave top-up programs and access to Cyno which offers personal & professional support services like career coaching & counselling.

Flexibility: We’ve been remote-first for over 10 years. We’re contribution-focused, and we operate on mutual trust because we need you to feel empowered to be your best self. You know the circumstances you excel—where you work and how you structure your day.

Ownership: In addition to competitive pay and benefits, employees receive share options when joining the company. Additional options are awarded throughout your ThoughtExchange career, based on ongoing contributions to the company.

Culture: We walk the walk when it comes to our product, and we make sure no important decisions are made without including our employees' perspectives. We value and prioritize everyone’s voice, so we use our anonymous, anti-bias platform to make sure people are comfortable sharing their real thoughts and feedback.

Compensation: We want you to do your best work, and part of that is being happy with your compensation. We pay fairly, taking into account all the complexities of market rates, experience, location, and demand. We believe in pay transparency and pay equity. 

Connection: In addition to remote hubs of employees across Canada & the US and offices in Rossland & Vancouver, we get together once a year as a company in some pretty cool locations. We also connect virtually as a company on a monthly basis and celebrate one another in our #kudos Slack channel. 

Growth: You’ll have the opportunity to join regular Anti-racism, Diversity, Equity & Inclusion (ADEI) and Learning & Development sessions. You also have access to an annual Professional Development stipend & Company Coach to ensure you can grow in your role & advance your career.

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