Red Canary

USA

Posted on: 03 March 2024

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Senior Product Marketing Manager

Who We Are

Red Canary was founded to create a world where every organization can make its greatest impact without fear of cyber threats. We’re a cyber security company who protects, supports and empowers organizations to make better security decisions so they can focus on their mission without fear of cyber threats.

The combination of our market-defining technology and expertise prevents breaches every day and sets a new standard for partnership in the industry. We’re united in our commitment to customers and grounded in our values, which earned us a place on the Forbes Best Start-up Employers 2022 list. If our mission resonates with you, let’s talk.

What We Believe In

- Do what’s right for the customer

- Be kind and authentic

- Deliver great quality

- Be relentless

Challenges You Will Solve

As a Senior Product Marketing Manager at Red Canary, you will own many of the core initiatives that drive awareness and adoption of Red Canary’s Security Operations platform. Reporting directly to the VP of Product Marketing, this highly strategic role will lead cross-functional initiatives across our sales, marketing, customer success, partner, community, and product management teams to help develop, execute, and refine our go-to-market strategy. This will include messaging and positioning, content development, sales enablement, product launches, campaigns and other critical GTM initiatives.

What You'll Do

Contribute every day to an organization with an incredible culture, market-leading technology, and a relentless focus on doing what is right for our customers.

Create compelling messaging and positioning that will help Red Canary stand out in a crowded marketplace.

Partner with field leadership to understand and optimize the customer journey by ensuring the right message gets to the right person at the right time.

Serve as a voice of the customer internally to inform go-to-market and product investments.

Develop content for customer-facing materials to enable marketing programs such as datasheets, customer presentations, videos, webinars, blog posts, and case studies.

Partner with sales enablement to develop the sales tools, playbooks and competitive analysis that turn demand into opportunities and revenue

Translate direct messaging and campaigns into programs and materials that foster growth in our ecosystem of channel & alliance partners

Lead product launches including developing launch briefs and messaging, coordinating internal sales and partner training and education, briefing analysts and journalists, and supporting corporate and field marketing in the development of marketing programs that drive demand.

Keep the pulse of industry trends, analyst insights, and the latest marketplace news. Leverage these to educate key constituents throughout the organization.

What You'll Bring

5+ years of B2B software product marketing experience, ideally with technical products in IT or cybersecurity. If you lack this experience, tell us why your other experience will also help you succeed in this role.

Strong written and verbal communication skills.

The acumen to make technical concepts approachable for non-technical audiences

An inherent curiosity to understand how things work and what makes people tick

A proven ability to transform data into insights that change buyer and seller behavior

The adaptability to work in a fast-paced hyper-growth organization combined with a desire to learn and grow.

Experience working cross-functionally to achieve shared revenue goals, balancing the needs of internal and external stakeholders

Target Compensation Range: $145,120 - $185,000 + bonus and equity

Application Deadline: March 8, 2024

Why Red Canary?

Red Canary is where people embody our mission to improve security outcomes for all. People work hard to maintain a culture that encourages authenticity in order to do your best work. Our people are driven and committed to finding the best security outcomes, delivering real and actionable answers, and being transparent along the way.

At Red Canary, we offer a very rich benefits program to our full-time team members so they can focus on their families and improving our customers’ security. For a full list of benefits, please review our Benefits Summary:

https://resource.redcanary.com/rs/003-YRU-314/images/RedCanary_2024BenefitsSummary.pdf?version=0

Individuals seeking employment at Red Canary are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.