Senior Product Manager

Classy, an affiliate of GoFundMe, is a Public Benefit Corporation and giving platform that enables nonprofits to connect supporters with the causes they care about. Classy's platform provides powerful and intuitive fundraising tools to convert and retain donors. Since 2011, Classy has helped nonprofits mobilize and empower the world for good by helping them raise over $7 billion. Classy also hosts the Collaborative conference and the Classy Awards to spotlight the innovative work nonprofits are implementing around the globe. For more information, visit www.classy.org.

Classy is seeking an experienced product manager to lead the teams focused on delivering a best in class eCommerce checkout experience. Classy’s ideal candidate has deployed SaaS technologies with speed and scale, and understands how to provide elegant and highly effective solutions to complex problems, in service of our customers. 

This role requires a candidate with strong analytical skills using data driven approach(es) and a passion for driving business results. This role will include significant interaction with our customers, engineering, product design, marketing, customer success and other cross-functional product teams. Collaboration and dissemination of information among these teams will be essential to the execution of the job role.

The Job…

• Define the product strategy and roadmap in collaboration with others on the team ensuring alignment of company objectives, product vision and customer feedback.
• Leverage data, analytics and user feedback to identify trends, issues, and opportunities for improvement.
• Be a subject matter expert in eCommerce best practices, breakthroughs and trends.  
• Work alongside our A/B testing team to run experiments to validate hypotheses and drive incremental improvements in conversion rates.
• Continuously evaluate and optimize the donation checkout experience, ensuring that it is easy to use, engaging, and effective in converting visitors into donors.
• Develop and maintain a deep understanding of our customers, including their behaviors, preferences, and pain points, through research, user testing, and data analysis.
• Create product requirements and user stories.
• Lead a highly collaborative, cross functional team with several internal and external stakeholders.
• Organize releases, release dates and sprints with engineering leaders while communicating roadmap and product launches to the rest of Classy.
• Manage, investigate, prioritize and communicate tasks and issues for completion by engineering team.
• Be the go-to source of knowledge for your product and your customers.

You… 

• 5 years or more experience in SaaS Product Management
• Track record of delivering strong eCommerce shopping cart or checkout experiences 
• Strong analytical skills, with the ability to leverage data to inform decisions and drive results.
• Must communicate clearly, and partner effectively with engineering, product design and non-technical staff
• Experience with A/B testing, user research, and web analytics tools.
• Excellent organization and communications skills. Must be highly collaborative.
• Natural leadership skills and ability to work with all teams in the company
• Creative and resourceful - always finds a way to unblock yourself and your team
• Deep understanding of and empathy for users

Preferred… 

• Product Management experience in a B2B or B2C business model
• Experience with nonprofits, fundraising and event management
• Strong understanding of SaaS business model
• Product Management certification

Why you’ll love it here: 

• Market competitive pay.
• Rich healthcare benefits including employer paid premiums for medical/dental/vision (100% for employee-only plans and 85% for employee + dependent plans) and employer HSA contributions. 
• 401(k) retirement plan with company matching.
• Hybrid workplace with fully remote flexibility for many roles.
• Monetary support for new hire setup, hybrid work & wellbeing, family planning, and commuting expenses.
• A variety of mental and wellness programs to support employees.   
• Generous paid parental leave and family planning stipend.
• Company provided life and disability coverages.
• Supportive time off policies including vacation, sick/mental health days, volunteer days, company holidays, and a floating holiday.
• Learning & development and recognition programs.
• “Gives Back” Program where employees can nominate a fundraiser every week for a donation from the company.
• Inclusion, diversity, equity, and belonging are vital to our priorities and we continue to evolve our strategy to ensure DEI is embedded in all processes and programs at GoFundMe. Our Diversity, Equity, and Inclusion team is always finding new ways for our company to uphold and represent the experiences of all of the people in our organization.
• Employee resource groups.
• Your work has a real purpose and will help change lives on a global scale.
• You’ll be a part of a fun, supportive team that works hard and celebrates accomplishments together. 
• We live by our core values: impatient to be great, find a way, earn trust every day, fueled by purpose.
• We are a certified Great Place to Work, are growing fast and have incredible opportunities ahead!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We are committed to providing diversity, equity, and inclusion training to all employees, and we do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position is $120,000 - $165,000 + equity + benefits.  As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training. 

Your recruiter can share more about the specific salary range based on your location during the hiring process. 

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at accommodationrequests@gofundme.com

Dedication to Diversity 

GoFundMe and Classy are committed to leveraging Diversity, Equity, Inclusion, and Belonging to cultivate a culture that embraces and supports the unique identities, experiences, and perspectives of our people and customers.

Our diversity recruiting priority is recognized under our first DEIB Driver: Opportunity Foster Diversity - we identify, recruit, and invest in top talent- ensure our people reflect the unique identities, experiences, and perspectives of the communities we serve and are all given the chance to grow.

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required. 

Learn more about GoFundMe:

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘23 annual report.

Our annual “Year in Help” report reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our Newsroom.

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