Senior Manager Social Media

Key Responsibilities

• Lead overall channel and campaign strategy for key social channels in support of brand and business goals—current platforms include Instagram, Facebook, Threads and Twitter
• Conceptualize and produce dynamic visual content, including asset creation and in-house photo shoots for social channels, as well as write and edit all social copy, adjusting tone of voice for each specific channel
• Oversee content creation for short-form video platforms like TikTok + YouTube shorts alongside internal content creators
• Collaborate cross-functionally with various teams to ideate, conceptualize and execute monthly campaign programming
• Help administer and fulfill giveaways and other promotions
• Collaborate on reporting and social listening requests to garner actionable insights
• Establish the right KPI dashboards and reports, calculating and reporting out on these metrics in weekly, monthly and ad-hoc/campaign reviews, identifying underlying trends and actionable insights to continually improve
• Proactively develop best practices and standards to ensure we can scale our social media strategy, including evaluating and integrating any software tools to help support
• Serve as a key lead on the social team for ongoing projects and business priority needs that arise
• Explore and research social platform updates and emerging platforms to uncover brand opportunities
• Manage social content calendar and posting, maintaining brand look & feel consistency—briefing out content to outside content creators, creative digital partners, and in house content creators on a weekly/monthly basis
• Conceive, pitch, negotiate, and manage social partnerships end to end to introduce TULA to new customers and enhance our brand positioning (i.e. giveaways, content plays, etc)
• Review & approve all social content prior to publication 
• Manage a direct report (Social Media Associate)—provides real time feedback that is actionable & ensuring clear goals & expectations are set that allows for direct report to grow
• Partner with Social Media Associate to grow and moderate TULA’s online community, ensuring all responses to comments and queries in a timely and engaging manner, while managing a consistent yet distinct voice across social platforms
• Serve as an in house content creator & online personality for the brand—creating weekly videos for TikTok/Reels/Stories

Qualifications

• 6 - 8 years of social media experience with beauty and/or direct to consumer brand experience preferred
• Impeccable written communication skills, especially as it relates to brand and product storytelling on social
• Experience managing a direct report is a plus
• Elevated creative eye and aesthetic with skills in photo, video, and design preferred
• Passion for exciting & engaging consumers
• Have the ability to analyze metrics to drive actionable next steps
• Are a quick-thinking, creative, hands-on, organized, problem-solver
• Have a desire to flourish in fast-paced environment with an entrepreneurial spirit
• Love pop-culture, skincare, health & wellness!

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