Yubico

USA

Posted on: 06 March 2024

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Senior Manager, Channel Marketing, Americas

Yubico, the inventor of the YubiKey, the world's first and leading security key, makes secure login easy and available for everyone. The company was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Customers include 30% of Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries, relying on Yubico technology to secure access to computers, online services and mobile apps. The company is located in 14 countries with headquarters in Stockholm, Sweden and Santa Clara, CA. . We are a diverse, multinational, fast-growing company fueled by a strong company culture and our mission to make the internet safer for all.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.

The Role:

Reporting to the Senior Director of Partner and Channel Marketing, wil be vital in accelerating Yubico’s revenue pipeline by scaling our marketing engagements and building brand awareness with our strategic channel partners, with a particular focus on driving adoption of phishing-resistant MFA within enterprises. This leader will own the North America channel marketing plan and execute it in accordance with the global channel strategy. This role will also play a key role in developing our global channel marketing strategy and engage with multiple distributors and resellers in the US and Canada to develop annual marketing plans aligned to business goals.

At Yubico, we value our partners as we value our customers and colleagues - and we are committed to working with and activating our channel partners for scale and growth. With that in mind, our Partner and Channel Marketing team is looking for an experienced Channel Marketer for North America who can manage and grow our partner marketing program and expand Yubico’s reach globally to and through the channel.

The Director/Senior Manager of Channel Marketing, based in the US (Pacific time zone preferred), will be responsible for creating, executing and optimizing the channel marketing strategy to contribute to sales growth through channel partners.

Strategy and Planning:

Develop a global Channel Marketing strategy in collaboration with the Senior Director, Partner and Channel Marketing, that leverages industry best practices to drive channel growth globally.
Develop annual channel partner specific marketing plans that include go-to-market (GTM) strategies, marketing objectives, messaging and marketing mix in collaboration with Channel Sales leads.
Manage annual channel partner specific budget that ladders into the overall Partner and Channel team budget.
Able to influence high priority partners and integrate Yubico motions with partner business objectives.
Report out results to Marketing, Sales, Channel Sales, and leadership.

Channel Program and Campaign Development:

Develop and implement impactful channel marketing plans to and through high priority strategic channel partners that contribute to the Channel Sales goals and market growth.
Plan and execute channel partner-focused events, such as workshops, webinars, lunch and learns, and channel partner trade shows.
Build enablement materials in collaboration with Solutions, Channel, and Sales Ops teams including pitch decks, co-sell sheets, videos, Best Practice Guides, etc.
Curation of inbound marketing assets and messaging for syndication to channel partner websites, newsletters and social media channels.
Drive content creation in collaboration with the Product Marketing and Design and Creative team on localized marketing and enablement materials to deliver impactful marketing assets.
Partner with Channel Managers, Business Development Reps, and Events team on best practices to ensure that teams are aware, prepared and accountable for follow-up actions and pipeline opportunities generated from the GTM programs.
Partner closely with our product team to create and deliver training programs to educate channel partners on product features, benefits, and joint value messages.

Reporting and Measurement:

Ensure that all GTM programs have clear and measurable success metrics, partnering with Marketing Operations to ensure the measurement plan and infrastructure are in place, and championing a "test and learn" optimization approach.
Track and measure the effectiveness of channel marketing campaigns by partners and programs, using data to make informed decisions.
Analyze key performance indicators (KPIs) such as lead generation, pipeline attribution, and partner engagement.

Skills & Experience:

8-10+ years of overall marketing experience in the technology industry with at least 50% in channel partner marketing roles showing progressive growth. Bonus if you’ve managed channel market programs at a security or technology company as well as at a Distributor or Reseller.
Proven track record in formulating strategy and implementing channel partner marketing programs/campaigns to meet business goals and pipeline targets
Proven experience in planning, content curation and development, campaign delivery, and reporting.
Possess a high level of personal drive, energetic with a strong desire to solve problems but are also big on collaboration and communication, energetic with a strong desire to solve problems, and succeed in a growth-stage company.
Strong written, verbal communication and presentation skills.
Multilingual (French, German, Swedish) is highly desired.
Ability to work across an international organization, cultures and time zones.
Bachelor’s degree in Marketing, Business, Communications, relevant field of study required or equivalent experience.

20-30% Travel is expected.

#LI-Remote

#LI-LV1

Our U. S. benefits are designed for your overall well-being:

Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.

Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.

Wellness reimbursement. We provide you with $100 monthly reimbursement that you can use on your gym membership, a massage, or your favorite online fitness classes.

Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.

Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.

Paid parental leave. We love welcoming new members to our YubiFamily! You will have 8 weeks paid 100% so you can take care of your new family.

Commuter Benefits. If you need to commute to the office, we offer commuter benefits.

Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.

We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.

Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.

Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.

As part of providing the requested service, we will transfer your data to be processed by Lever, Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.