Senior Integrated Marketing Specialist

Everyday Speech is a leader in Social-Emotional Learning. Primarily a teaching solution for public schools, our Social-Emotional Learning Platform (SELP) provides educators with curriculum materials for students of ALL ages across special education and general education classes. Our curriculums teach students the strategies and life skills they need to regulate their emotions, solve problems, cope with the stresses of modern life, and interact with the world around them. Our platform is used by 30,000+ educators at public schools and private educational institutions around the world.

Everyday Speech is right for you if:

You care about making a positive impact.

End each day knowing that your work had a direct impact on the well-being of hundreds of thousands of at-risk students across the world. Project success means more than just shipping features - it means improving the lives of students and educators. 

You value being a part of a company that takes care of its team.

Not only do we have extremely happy team members, we also have incredible perks. Participate in our health/wellness and retirement benefit offerings, and between having every other Friday off (3-day weekends!) after you’ve been with us for 90 days, plus our  flexible PTO plan and a sick policy that focuses on your wellness and healing, that elusive work-life balance is an actual thing here!

You want to work for a true, remote-only company.

We’ve never had an office and never will. Our team is spread across 10 countries and 4 continents. We take remote work seriously and know how to support a distributed team. We give you the flexibility to work in a way that’s best for you, but still have high standards and accountability.

You want to join a startup that is seeing massive growth.

We’ve expanded from 5 to 55 full-time team members in just 4 years! As a fully bootstrapped company, our growth is organic and sustainable. Our focus is delivering value to students and educators, not paying back investors.

In this role, you will:

In this role, you will have the opportunity to influence how the education system teaches young students fundamental social and emotional skills that will assist them throughout life. You will empower teachers, parents, and students by increasing awareness of newer and better digital experiences in SEL (Social Emotional Learning). As a Senior Integrated Marketing Specialist, you will provide value through marketing by adopting an inbound approach and viewing marketing as another avenue to add value to customers and non-customers alike, rather than focusing solely on extracting value.

As a key member of the Go-to-Market Team, you will be responsible for deeply understanding, owning and executing ongoing automated campaigns and various marketing initiatives across SEO, Outbound Campaigns, Hubspot, and more. You will work closely with the Director of Marketing and will monitor key metrics and KPIs to drive success in the market. This role requires strategic thinking, creativity, strong communication skills, exceptional project execution abilities, and a deep understanding of the target market and the competitive landscape.

The perfect person for this role is someone with a wide range of marketing abilities paired with the ability to go deep in all of those areas. 

• Understand technical SEO and have the ability to read HTML and edit the code?

• Can write email campaigns and build them with assets in Hubspot?

• Love analyzing data and interviewing customers?

Your comprehensive knowledge and hands-on experience in inbound marketing, SEO & SEM, UX, content distribution, analytics, and Hubspot will be integral to our mission. You will also need strong people skills for effective internal collaboration, cross-team coordination, and interaction with prospective customers.

In the short term (the first 3 months), you will delve into our target market, understand what makes them engage, and help craft low friction opportunities for new users to be introduced to our product and be compelled to convert to customers. You will also refine and develop new automated campaigns. A significant portion of your time will be spent executing on comprehensive SEO strategies and optimizing the conversion rates of landing pages and email campaigns to help us win organically.

Key responsibilities include:

• Gaining a deep understanding of our product, market, and customers

• Analyzing existing channels, their metrics, and making recommendations for improvement

• Creating and maintaining marketing KPIs

• Testing and iterating for improvement of existing processes

• Integrating into the customer lifecycle alongside sales, customer success, and RevOps

• Creating content development pipelines and systems

In the long term, you will contribute to building Everyday Speech as the market leader in Social Skills and Social-Emotional Education. You will help scale the brand by building a wave of awareness and success within our target audience.

In the Long term responsibilities include:

• Identifying potential areas to scale based on data, and making recommendations on how best to proceed

• Understanding our brand at its core and representing it fervently in the community

• Managing our automated campaigns, their metrics, and conducting A/B testing

• Collaborating with the Director of Marketing on key plans and executing SEO strategies

What We’re Looking For:

The ability to be…

• Curious: Ask questions and be proactive in learning about our audiences and the larger social communications and SEL space to discover new insights.

• Creative: Good ideas, inspiration, and solutions come from anywhere. 

• Dual-minded: Problem-solve for the present while considering the strategic scale for the future. 

• Pragmatic: Look at what works for us based on the data, not what other companies are doing or doing things because that’s what marketing is “supposed to be.”

• Focused: Once you figure out what works, ignore the noise and invest your all into that.

• Growth-minded: Strive toward better and have the ability to shift focus to opportunities with the highest potential for impact.

Experience in/have:

• Excellent verbal and written communication skills.

• Thorough understanding of market developments.

• Bonus if you have an understanding of the edtech market

• Comprehensive and deep understanding of marketing strategies and practices.

• Exceptional interpersonal and customer service skills.

• Ability to create and execute a campaign from start to finish.

• Clear understanding of distribution channels and scale of messaging.

• Excellent organizational skills and attention to detail.

• Strong analytical and problem-solving skills.

• Strong cross-team skills.

• Proficiency with Hubspot.

• Proficiency with Wordpress.

• Proficiency with Google Analytics.

• At least 5 years of hands-on technical experience in marketing and long-range planning.
  
  We’re open to US and international (contractor) hires, but you must be able to work US / ET hours with at least a 4-hour overlap between 9am-1pm EST.

Salary: $115,000 USD

Benefits

For US Hires:

• Health insurance - 100% premium coverage for team members and 50% coverage for dependents

• Dental and Vision coverage - 100% premium coverage for team members and 50% coverage for dependents

• 3% employer-match on 401k

• $50k life insurance / AD&D

• Flexible PTO Plan

• Separate sick leave policy

• Home office reimbursements

• Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation

• Every other Friday off after 90 days!

For International Contractors: 

• Wellness Reimbursement Policy

• Retirement Savings Reimbursement Policy

• Flexible PTO Plan

• Separate sick leave policy

• Home office Reimbursements

• Meaningful DEIB (diversity, equity, inclusivity, and belonging) initiatives with optional employee panel participation

• Every other Friday off after 90 days! 

About Our Interview Process

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