Senior Growth Marketing Manager

Who We Are

At Gretel, we’re building a generative AI platform for synthetic data. Gretel’s APIs automatically fine-tune AI models to generate synthetic data on demand while protecting privacy and maintaining the utility and accuracy of the original data. Our synthetic data platform solves the data bottleneck problem for developers, data scientists, and AI/ML researchers across multiple modalities including tabular, time-series, relational, language, and image. We're looking for a talented full-funnel Growth Marketing leader to join our mission! 

The Impact You’ll Have

As Gretel’s first full-funnel Growth Marketer, you’ll use a data-driven approach to optimize our channel performance and drive growth for a leading start-up in the synthetic data industry. In partnership with product marketing and by building strong feedback loops between sales, customer success, and product teams, you will… 

• Own and manage integrated lead generation campaign planning to execution, optimization, and reporting/insights (end-to-end)

• Setup & drive inbound lead generation, including landing pages & forms, gated content, marketing to sales lead management & marketing operations, and lifecycle marketing email nurtures

• Identify, optimize & report on marketing channels to build pipeline and product usage, including but not limited to website (SEO), paid media (SEM, display & social) & sponsorships, email automation, webinars, and in-person events 

• Collaborate with sales and product marketing on in-person field events and webinars, including lead generation marketing operations pre, during, and post event

• Manage campaign budgets, obsess over metrics and dive into analytics to measure and inform marketing programs, campaigns, experiments, and decisions

• Ideate, plan, and collaborate with other marketers and SMEs to create technical and thought-leadership content to achieve our growth, retention, and revenue goals

• Align with product management on paid promotions for product releases and product usage

Requirements

• 6+ years experience in a full-funnel growth marketing role, marketing to developer and/or technical communities, ideally with a SaaS B2B product

• Expert knowledge of performance marketing tech stacks that include Google Suite (Google Ads, Google Tag Manager, Google Analytics), Hubspot, Segment, Salesforce, and Webflow

• Experience adjusting the channel mix and content for different markets and audiences; experience managing multiple marketing channels and campaigns concurrently

• Excellent verbal and written communication skills; highly organized with attention to detail

Nice to Have

• Experience editing website journeys to improve the user experience; working knowledge of HTML, CSS, and Javascript

• Lead scoring experience

   

We’re a highly collaborative remote company with employees across the US & Canada. Our innovative and transparent culture offers employees the autonomy, tools, and trust to act like owners so that we can focus on our mission - building the best developer platform for synthetic data.

Gretel is an equal opportunity employer. Individuals seeking employment and employees at Gretel are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. 

Accommodations: We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Compensation

Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. During the offer discussion, your recruiter will review the finalized base salary, bonus (for applicable roles), benefits and perks (additional information available on our career site), and stock options as they’ll be reflected in the offer letter. 

Employees hired in the U.S. and Canada can expect the below information to reflect a reasonable estimate of the salary offered for this role. Salary ranges are updated regularly using premium market data. (Please note: it is unusual for new hires to receive a base salary at the top of the range. Additionally, the value of Gretel.ai’s stock options is not included in the salary bands and may represent a significant portion of your compensation.)

Senior Growth Marketing Manager, $170,000 - $200,000 USD

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