Billtrust

USA

Posted on: 29 February 2024

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Senior Director, Product - Go to Market

Senior Director, Product [Go-to-Market]
This position will shape and execute go-to-market strategies for our products, with an emphasis on driving commercial outcomes. As Go to Market is a team sport, Go to Market is also responsible for building and nurturing relationships with stakeholders to drive product success. The ideal candidate will blend strategic thinking, leadership acumen, and a proven track record in successfully launching and driving the adoption of innovative products.

What You'll Do:

Strategic Planning: Develop and implement comprehensive go-to-market strategies for new product launches, ensuring alignment with overall business objectives. Collaborate with cross-functional teams to gather market insights, assess competition, and identify key market trends.
Cross-Functional Collaboration: Foster strong relationships with product development, sales, marketing, and customer support teams to ensure seamless coordination throughout the product lifecycle. Collaborate with sales teams to provide them with the necessary tools, training, and collateral to effectively communicate product value to customers and gather feedback for product improvement.
Launch Execution:Lead the end-to-end execution of product launches, coordinating with various teams to meet timelines and deliverables. Monitor and analyze the success of product launches, gathering feedback for continuous improvement.
Engagement: Develop and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.Collaborate closely to understand customer needs and gather feedback for validation of outcomes and continuous product improvement.
Product Positioning and Messaging: Define and articulate clear value propositions for products, tailoring messaging to target audiences. Work closely with marketing and communication teams to develop compelling content that resonates with customers and differentiates our products in the market.
Market Analysis and Research: Stay informed about industry trends, market dynamics, and customer needs to inform product development and go-to-market strategies. Conduct market research to identify new opportunities and potential challenges.

What You'll Bring:

Bachelor's degree in business, marketing, or a related field; MBA is a plus
Proven experience in product management or product marketing with 10+ years experience
Demonstrated success in stakeholder management and developing effective go-to-market strategies
Strong analytical skills and the ability to translate data into actionable insights
Excellent communication and presentation skills
Leadership experience and the ability to influence cross-functional teams

The expected base salary range for this position is $150,000- $190,000

Compensation may vary depending on several factors, including a candidate’s qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!

What You'll Get:

Work from Anywhere: Our state of the art office, your home, a company paid WeWork.... you decide!
A Culture that Lives its Values: Our values are not just words or window dressing, they guide our decisions - big and small - each and every day.
Flexible Working Hours: We support your lifestyle- the results are what count.
Open PTO: Work-life balance is important. We believe in giving our employees time to truly relax and recharge.
Sabbatical: A paid leave to reward longevity and commitment to Billtrust.
Paid Parental Leave: To promote parent-child bonding and increase gender equity at home and in the workplace.
Opportunities for Growth: Professional development can take many shapes. Join one of our seven ERGs or participate in our Mentor-Mentee, Leadership, and High-Potential Programs- we foster an environment where all employees can grow.
Recognition: From Billtrust Bucks and Gongings to Culture Champion and Founders Awards, our employees are recognized for hard work and outcomes achieved.
Benefits: Medical, dental, vision, 401(k) with company match, short-term and long-term disability, flexible spending accounts, HSA, and life, cancer, and AD&D insurance.
Minimal Bureaucracy: An entrepreneurial environment of ownership and accountability allows you to get work done.

Who We Are:

Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote