Senior Direct Response Copywriter

Senior Direct Response Copywriter 

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 1.5 million generous donors, we’ve helped more than 70,000 nonprofits and places of worship raise over $5 billion. Together, they’re changing their world with kindness and generosity.  

Inc. 5000, the Stevies® Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters. 

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.   

About your role:

We seek a Senior Direct Response Copywriter to join the Creative Team and produce clear, captivating, and persuasive short-form copy to describe and sell our offerings. 

Your team:

You’ll be working with designers and video producers, collaborating with marketers, and reporting to the Head of Creative. 

The Senior Direct Response Copywriter will get to: 

• As the Senior Direct Response Copywriter, you will play a pivotal role in leading the development of highly converting copy across multiple channels
• Persuasive and creative copy that inspires people to:
  • Take action on the prompts, calls-to-action, and opportunities we present to them | KPI = Click-through rates  
  • Follow through on the primary actions we’ve asked of them | KPI = Conversion rates
  • Captivating copy that conveys value, benefits, and brand values while also generating a “warm glow” and joy for our audiences, writing that they WANT to read. | KPI = Engagement rates 

To be successful in this role, you’ll also: 

• Develop persuasive and compelling copy for various channels, including email campaigns, landing pages, product descriptions, advertisements, sales collateral, and social media
• Work closely with the marketing team, product managers, and other stakeholders to understand product features, benefits, and unique selling propositions
• Ensure that all copy aligns with our brand voice, accurately represents our products, and maintains consistency across all touchpoints 
• Collaborate with designers and video producers to create visual assets that complement written copy and support overall messaging strategies
• Conduct thorough research to understand customer pain points, desires, and motivations to inform persuasive copy
• Monitor and analyze the performance of copy across different channels, providing insights and recommendations for continuous improvement 

Your experience:

• Bachelor's degree in Marketing, Communications, or a related field 
• 4 years minimum experience with a proven track record as a copywriter with a focus on sales, direct response, and demand generation
• Extensive portfolio showcasing your previous work
• Exceptional understanding of creative process, marketing principles, consumer behavior, and industry trends
• Ability to manage and work on multiple projects simultaneously and be flexible with changing demands
• Experience working cross-functionally
• Ability to work under pressure and meet strict deadlines
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent written and verbal communication skills with a keen attention to detail
• Bilingual in Spanish is a strong bonus along with experience in the fields of philanthropy, charity, or religion 

Your superpowers: 

• Integrity-Demonstrates congruence in thought, speech, and action. Can be trusted to act with courage and to do the right thing 
• Collaboration-Fosters productive relationships; values others' opinions, shows appreciation and seeks to understand different perspectives 
• Customer Focus-Adopts a human-centric approach that meets or anticipates customers' needs when developing solutions 
• Drive for Results-Can be relied upon to be resourceful & tenacious in achieving key desired results
• Effective Communication-Communicates frequently using clarity and appropriate methods/tools of communication
• Problem-Solving-Is resourceful and creative in solving complex issues
• Uses sound judgment, data, and collaboration 

Our culture: 

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.   

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.     

At the heart of everything we do are our giving community, our donors, and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.   

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center. 

About Givelify  

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it’s the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart’s impulse to do good with award-winning products and experiences. A global community of more than 1.5 million generous people support their favorite churches, places of worship, nonprofits and causes with over $5 billion in donations across more than 70,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 104,000 verified authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.  

Ready to join the Givelify team?  Apply below.