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Gurobi Optimization

USA

Posted on: 09 August 2023

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Senior Digital Marketing Manager

The Position:

Are you truly passionate about the world of digital marketing, specifically focusing on Account-Based Marketing (ABM) and paid search? If so, we have an exciting opportunity for you as a Senior Digital Marketing Manager at Gurobi Optimization. In this role, you will develop strategies, execute campaigns, and provide insightful reports for our ABM and digital marketing initiatives.

A strong enthusiasm for lead generation, marketing automation, campaign execution, funnel analysis, and campaign performance drives the ideal candidate for this position. You will work closely with various marketing teams, including brand marketing, creative, content, the Gurobi academic program, alliances program, and DemandGen, offering valuable guidance, recommendations and managing day-to-day campaign activities. As the subject matter expert in digital marketing, your expertise will extend to platforms such as YouTube Advertising, Google Ads, 6Sense, LinkedIn Advertising, and other paid media platforms.

One of your key responsibilities will be executing real-time campaign optimization, ensuring our initiatives perform at their best. Additionally, you will generate regular ROI reports, showcasing the outcomes and insights to stakeholders. You are an ideal fit for this role if you possess an unwavering dedication, commitment, and a relentless pursuit of excellence in everything you do.

If you are eager to make a significant impact in the world of digital marketing, and if you constantly strive to exceed expectations, then we would love to have you join our team as a Senior Digital Marketing Manager.

What will you be doing:

· Develop, execute, and measure global Account-Based Marketing (ABM) campaigns, incorporating relevant audience content, a compelling digital experience, and a well-defined paid media plan to target and nurture potential clients throughout the customer journey effectively.

· Lead the strategy and execution of Search Engine Marketing (SEM) initiatives. Develop a successful Pay-Per-Click (PPC) strategy, establish key performance indicators (KPIs), and track performance to deliver measurable results.

· Drive the development and execution of targeted account-based marketing strategies, encompassing account list development, targeted marketing tactics, sales communication, and effective measurement of results.

· Create comprehensive measurement plans to demonstrate the effectiveness of campaigns and drive success.

· Monitor campaign performance through Marketing Key Performance Indicators (KPIs) and campaign reports, ensuring continuous optimization of marketing channels and improvements in marketing/sales funnel conversions.

· Provide ongoing communication of results and analysis to stakeholders.

· Maintain strong alignment with various cross-functional teams, including web, creative, content, events, and sales, to ensure cohesive collaboration.

· Educate the Marketing team on digital marketing strategies and trends to enhance overall performance.

What experience and qualifications should you have?

· Bachelor's degree (BA/BS) is required. Master's degree (MA/MBA) is a plus.

· Minimum of 10 years of experience in B2B marketing campaigns with a strong track record of successful lead generation, preferably in marketing SAAS or cloud products.

· Expertise in modern digital marketing tactics, including a deep understanding of major paid media channels, ranging from content syndication to paid social, and leveraging intent data platforms.

· Strong presentation skills, with the ability to effectively communicate with executives and provide valuable perspectives and recommendations.

· Exceptional project management and analytical skills, demonstrating a keen attention to detail and a proactive, self-starting approach.

· Experience collaborating with Sales Development Representatives (SDRs) and Sales teams, gaining insights into their needs, and seamlessly integrating marketing efforts into their processes to achieve pipeline and revenue targets.

· Proficiency in utilizing YouTube Ads, 6Sense, Google Analytics, and Google Ads in campaign strategy and execution.

What skills and abilities should you have?

· Strong communication skills, with the ability to effectively convey complex ideas and data through written, presentation, and spoken formats to diverse audiences.

· Proven experience in building consensus and obtaining buy-in from stakeholders across different teams and levels of the organization.

· Demonstrated budget management skills and the ability to work within fixed budgetary guidelines effectively.

· Adaptability and effectiveness in working from a home office or remote environment, particularly in a start-up-like setting.

· Motivation and drive to achieve assigned Objective Key Results (OKRs) and deliver results.

· Experience in managing agencies, vendors, and large-scale projects.

What other requirements should you have?

· Proficiency in using Marketo and customer relationship management systems, particularly Salesforce.

· Strong communication skills, both written and verbal, with a positive attitude and the ability to collaborate effectively with cross-functional teams, including international teams.

· Willingness to travel up to 30% or less, as required.

Your Alignment with our Gurobi Core Values:

· Customer Focus: verbal & written communication skills that bring clarity and build trust.

· Power of the Team: motivated with a team-oriented mindset that aims to both inspire and be inspired by others.

· Innovation: the courage to bring ideas forward and see yourself as an integral part of our global team.

· Dedication: organized and agile, focusing on meeting professional objectives while promoting a healthy work/life balance.

· Integrity: promise to uphold honesty as your compass and conduct all business practices with an ethical mindset with fiscal responsibility.

Do you know Gurobi?

Gurobi is an innovative remote company full of smart, committed professionals who are passionate about helping people solve tough problems through optimization. We balance work and fun while continuing to build a successful company that experiences growth in a sustainable way with purpose. When you join Gurobi, your voice matters. We believe in the power of people and never stop improving our work culture.

We produce the most advanced and respected commercial solver software globally. Our Gurobi Optimizer is the engine used by over 2,500 clients in over 40 industries to turn data into smarter decisions. It allows our users to state their toughest business problems as mathematical models and then automatically considers billions - or even trillions - of possible solutions to find the best one!

Just to show you how versatile our solver is - one of our clients is the NFL. We maximize league revenue by solving one of the world’s most complex scheduling problems. Can you believe it had over 800 trillion possible solutions? We get so excited for these possibilities!

Our enterprise clients include Apple, Google, Microsoft, Siemens, and SAP - just to proudly name a few.

Did you know we have been remote since 2008? It's true. The size of our team has tripled in 3 years just to keep up with our global support needs. While growth does require the business to evolve and change over time, we stay centered on our 5 core values: Customer Focus, Integrity, Dedication, Innovation, and The Power of the Team. That's why Gurobians will be the first to tell you that when you join Gurobi - you join a company that you can help drive far into the future.

What we offer?

· GREAT COMPANY CULTURE!

· 100% work from home

· Comprehensive compensation benefits programs

· Generous time off and leave programs

· Fun virtual meetups and classes

· Real work/life balance

· Reimbursement for any new home office furniture

· Worldwide team and company offsite meetings - business travel reimbursed

· Continuous review of programs – based on continuous feedback from our people.

Our Core Values

Innovation

We strive for continual improvement in our product and in our business. We develop cutting-edge technology, take measured risks, and use critical thinking to evaluate new ideas.

Customer Focus

We are dedicated to helping our customers, partners, and academic community succeed with mathematical optimization.

Integrity

We endeavor to be honest, trustworthy, and transparent in everything we do. We are fair, respectful, and inclusive of everyone.

Dedication

We love the work we do and are proud of the impact we have.

The Power of the Team

We celebrate the fact that we are an international, multigenerational, and multicultural team that works together to create a whole that is greater than the sum of its parts.

Our Commitment to Diversity, Equity, Inclusion & Belonging

We are committed to a healthy work environment at Gurobi. We believe that different perspectives lead to better ideas and better ideas allow us to better understand the needs and interests of our diverse global community. We welcome different backgrounds, experiences, abilities, and perspectives. Gurobi is an equal opportunity employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, veteran status, sexual orientation, gender identity or expression, marital status, genetic information, or membership in any other legally protected category.

What does working remote for a global company mean at Gurobi? We require you to be eligible to live and work in the location where the position is needed. You can see the location of this position at the top of the posting within the Region/Location/ Travel line. Region pertains to the area that the role primarily supports. Location pertains to where you would need to reside to be considered. Here is a full list of where we currently operate:

Australia

Denmark

France

Germany

Singapore

Korea

Spain

United Kingdom

United States

Gurobi Travel Levels are as follows:

Low – Annual Company & Department Offsites

Moderate – Company & Department Offsites, plus 3 (max) events per year

High – Company & Department Offsites, 5+ events per year

The assigned travel level in the first section of this posting is required for this specific position.