Senior Digital Marketing Copywriter - Demand Generation

Lavin Media builds exceptional marketing solutions for large partners in the home improvement industry. We don’t just advertise our client’s products or services — we develop exceptional long-term marketing solutions with permanent partnerships. We are a leading performance marketing agency, and we offer a unique combination of technology and human capital, with highly skilled creative design and media buying teams working together to deliver exceptional advertising results for clients.

It’s the diversity of those people and their ideas that inspire the innovation that runs through everything we do, from amazing technology to industry-leading services and customer experiences. We invite you to join us in this exciting journey of rapid growth!

Lavin Media is looking for a digital-savvy Senior Digital Marketing Copywriter to join our Marketing team who loves creating written content and can effectively use words to shape perceptions and boost demand generation driving more landing page conversions.

The right candidate will develop copy and content for various marketing channels and tactics, including landing pages, emails, social media, video scripting, etc., and contribute to a wide range of other digital marketing initiatives.

Responsibilities:

• Writing conversion-oriented content for landing pages, marketing emails, social media posts, banners, and ads

• Manage the copy and development from concept to testing with conversion rate in mind

• Performing product analysis to develop multiple marketing angles

• Actively contribute to brainstorms and strategic conversations around messaging

• Collaborate with the team to create concepts and assets that differentiate and engage

• Work cross-functionally with other teams and key stakeholders to ensure consistent brand direction and alignment

• Researching and staying up-to-date on the latest industry trends

Competencies & Qualifications:

• Minimum of 3+ years of experience as a copywriter or related field with media and advertising (including ads, email campaigns, sales funnels, and video sales letters), or journalism

• Excellent copywriting skills with a proven track record of writing engaging content (sample portfolio is required)

• Passionate or knowledge of social behavior triggers

• A keen editorial eye and exceptional attention to detail

• Can work remotely and independently, and take initiative

Why do we deserve your attention?

Not only do we offer above-market compensation, but we also offer perks and benefits that promote people’s well–being. Here are some of them:

Remote Work

We offer a truly and fully remote environment. You choose where you are the most productive and comfortable to have an impact.

Ongoing Learning

People at Lavin are deeply inquisitive and eager to learn new knowledge and skills, that's why we support and create learning opportunities like the Free Books program, workshops, conferences, and more.

Home Office

We will cover the equipment and furniture expenses to make sure you have the best work-from-home experience.

Physical Well–Being

Fitness is more than a gym membership. We all have different tastes and preferences. That’s why we offer an allowance for a flexible fitness program that fits all.

Unlimited Sick Days

We understand that being only human means getting sick or feeling under the weather from time to time, so we guarantee you time off as long as you need to recover and get back on your feet.

Fun Stuff

There is never a shortage of fun stuff when you work with amazing people. But we like to spice things up and take them to the next level, you will soon learn how.

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