Senior Demand Generation Strategist

42 Agency is a B2B MOPS & Demand Generation agency helping high growth B2B SAAS co's build Demand Generation strategies, build sales & marketing processes, and implement efficient technology stacks. We work with customers like Smile, Profitwell, Teamwork & more to support GTM.

This is a Senior Demand Generation Strategist Role. You will own a roster of clients and build scalable demand-generation programs. 

We are looking for a customer-facing Demand Generation Manager who has strong communication skills and attention to detail. In this client-facing role, you will be making recommendations for MOPS & demand generation best practices and managing the relationship with the client & defining the strategy & aligning it to the customer goals.

What you'll be doing:

• Provide consulting expertise to improve marketing outcomes and deliver performing campaigns for multiple clients with a focus on paid, performance marketing, SEO, Content demand generation, and MOPS.
• Architect and build email campaigns in Hubspot / Pardot 
• Work with Hubspot Solutions Consultant to improve MOPS Systems Architecture - for example building a Campaign Workflow in Hubspot, Building Revenue Attribution Models, etc.
• Recommend strategies and programs and implementing those tactics by working with internal teams, as well as monitoring success & reporting.
• Consult on Go-To-Market strategies, including Outbound & ABM
• Train customers on systems & tools
• Stay current with emerging marketing technologies, systems and strategies to support the client experience
• Lead project planning & resourcing with customers.
• Research and liaise with marketing technology partners for marketing program needs
• Create monthly and quarterly presentations that present success KPIs, areas of opportunities & strategy. 
• Work with the internal team to implement/execute programs and strategies

What you'll bring:

• 5  - 7 years Demand Generation experience (in-house or agency side), with skills in:
  • SEO 
  • Paid Search
  • Paid Social
  • Email Marketing
  • Leads, Revenue, Opportunity Forecasting
  • Reporting & Presentation
  • Excellent written & verbal communication
• Project management skills using tools such as Clickup
• Deep understanding of effective content, messaging and calls-to-action as it relates to paid media and performance marketing
• Strong client-facing communication and presentation skills
• A deep understanding of fundamental B2B marketing & Demand Waterfall concepts
• Experience with budgeting and forecasting for Demand programs based on pipeline & revenue goals
• Comfortable with change.
• Ability to multi-task and work well within a team environment
• Passion for continuous learning, problem-solving, conversion optimization and teamwork

Benefits:

• 3 weeks paid vacation
• Health Spending Account
• Immersive learning
• L&D Budget (courses, conferences)
• Home Office Allowance (hardware)

Full-time

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