Senior Brand Manager

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $13.3 million AUD (roughly $8.9 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

Our customers love that we don’t take ourselves too seriously, but we do have a serious ambition - to be recognised globally amongst the top sustainable and purpose-driven brands that inspire change. As we expand from our direct-to-consumer roots into retail, B2B, and beyond, our brand team plays a crucial role in shaping our global brand strategy, managing our brand identity, and driving marketing initiatives aimed at both brand and shopper engagement. Working closely with our DTC and Retail teams, the brand team supports our channel objectives in the short and long term. 

That's why we're searching for a Senior Brand Manager who can provide strategic, consumer-focused insights for our omnichannel strategy, with a specific emphasis on the US market. We have established the necessary groundwork to expand our presence in the US, and your expertise will play a crucial role in strengthening our direct-to-consumer efforts while solidifying our position in the grocery sector. Reporting to the Senior Director of Brand for Who Gives A Crap, your thoughtful portfolio management and effective commercial strategies will be instrumental in maximising our impact on donations.

While the US will be your focus, the role doesn’t stop there. As part of a global brand team, you will also jump into initiatives that span the US and our other markets, making sure to strike the right balance between opportunity and effort and creating portfolio efficiencies where possible. 

Our Brand Team is mainly based in Australia, and we are looking for amazing candidates within Australia for this role. However, as a global team we commit to 4 hours per day of collaboration time which sees our US team aligning to PST afternoons and our Australian team diving into earlier mornings. 

If you worked here this past month here are some things you might have been involved in

• Led the execution of a new pack test on our DTC channel, delivering a fantastic performance review and set of recommendations for where to go next.
• Supported the US retail team on the latest Whole Foods range review!
• Contributed to the development of the US price pack architecture, providing US omnichannel expertise.
• Dived into a big piece of global consumer research, pulling out US-specific insights to share back with the brand team.
• Finalised a creative brief for a new product launch.
• Hung out with our supply chain team to review some product updates.
• Cried with laughter from a creative ideation shareback!

Let’s talk about you

You’re a seasoned brand builder

You can apply brand strategy and market insights to craft a compelling recommendation that will have a big impact on our growth. You’re able to identify portfolio optimisation opportunities and risks, and work collaboratively to ideate, problem-solve and build associated business cases. You know how to provide comprehensive performance reviews for products and projects. You’re proficient in conducting market research, analysing consumer behaviour, and translating insights into actionable strategies.

You have strong commercial acumen 

You have US market expertise that you can bring to the table. You’re great with numbers, but more importantly, you know what to do with them. You take a holistic approach to evaluate the market - staying ahead of and applying upcoming relevant cultural, category and consumer trends to deliver a hard working portfolio of products and communications to match. 

You’re a thinker…

You are deeply analytical and strategic - you’re able to assess data and provide recommendations to develop commercial propositions - and are not afraid to do things differently with a clear rationale on why. You are a first-class communicator with the ability to translate often complex ideas into understandable information.  

…and a doer

You know how to nurture curiosity but you also know how to get things done. You enable a culture of speed-to-market with bold, passionate ideas that marry cultural-relevance with our brand and deliver on our overarching brand strategy. You’re constantly looking to learn and iterate, with a results-driven purpose. 

You’re a creative problem solver

You love to bring your experiences and your critical thinking mindset to enable and inspire your team to win with creativity. You are excited by the opportunity to shape an approach, and can demonstrate how you have led with ownership to solve tricky problems with innovative solutions. 

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.

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