Senior Analytics Tracking Engineer

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We are looking for a Senior Analytics Tracking Engineer who can:

• The day-to-day Setup and administer various Analytics Platforms like Snowplow, Google Analytics, Server-side Google Tag Manager & Google Optimize
• Integrate Google Tag Manager with backend transaction systems, using Measurement Protocol, to ensure accurate revenue tracking and attribution
• Ensure accurate revenue conversions and event tracking in Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and other Marketing Platforms
• Setup consistent Event Models, accurate Channel Grouping, Goals and Audiences, across all sites in Google Analytics
• Build processes in DBT that consolidate key daily metrics, for downstream reporting and analytics
• Deliver well-defined, easy-to-use, transformed, tested, documented, and code reviewed data sets to stakeholders across the organization so that they can answer business questions accurately
• Setup data quality tracking and alerting processes, to monitor data consistency between systems
• Setup AB tests accurately in Google Optimize, for univariate and multivariate tests

Requirements

• Experience building Big Data processing workflows, preferably in DBT
• Experience setting up revenue tracking in Google Analytics, preferably using Measurement Protocol
• Ability to write advanced high-performance SQL queries in a Big Data environment
• Experience setting up reliable data ingestion pipelines from various Marketing and Analytics platforms to Google Cloud Platform (Big Query)
• Experience building Data Quality tracking and alerting mechanisms in a Big Data environment
• Experience developing automated dashboards in Metabase, Looker, Google Data Studio, Tableau, or Power BI
• Experience in working with Snowplow analytics

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