Nielsen

Malaysia

Posted on: 14 May 2024

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Senior Analyst, Data Science (TW Support)

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

ABOUT THE ROLE

Our Data Science team is experimenting, testing, and driving major insights that impact both a global network of clients and own Nielsen direction. As a Data Scientist you will be responsible for high-quality design, execution and delivery of global analytics solutions, performance dashboards, and analytical studies. Excited? Come join us!

As a Data Scientist, you will be the lead for projects from a subunit of a prestigious client and will work closely with one of the senior account leaders. In this role, you will be responsible for overall client management and also supervising day to day project activities and ensuring delivery is as per Nielsen’s commitment to the client.

RESPONSIBILITIES

Client Management - You will be the Go-To person for the client for key large scale projects. You need to follow a consultative approach to ensure our client business questions are addressed. You will be responsible to ensure an ongoing engaging conversation with our clients. Challenging the status quo and thinking out of the box is the need of the hour regularly.

Estimate Study design - There will be many instances where we need to provide design for estimate studies - Sampling and weighting.

Research Instrument - You will guide your team to design the right questionnaire and at times design it yourselves, in case of any complicated research.

Data Analysis - You will be analyzing data with multiple tools at hand

Universe Estimation & Population Estimation- Universe Estimation forms an integral part of the work you for Malaysia. Population estimates have to updated through government data every year.

Data Insighting and Presentation - You will spearhead all data insighting and presentation for your projects. Most of the deliverables are strategic in nature and you will have the opportunity to practice research consultancy though data insighting.

Deliverables as per Commitment - You will be responsible for ensuring that the projects are executed well, issues anticipated and solutions provided and delivered as per Nielsen’s commitment.

QUALIFICATIONS AND SKILLS

Read/Write/Speak in Mandarin is mandatory as this role will be required to support for Taiwan market.

5+ years’ experience in Market Research/Analytics

Proficiency in Python is a must

Knowledge of visualization tools like Tableau / Google Data Studio will be a plus

Thorough understanding of Sampling, weighting and projections

Ability to handle large volumes of Data

Experience of having handled-Estimation Studies will be a plus

Utmost Attention to detail

Appreciation of demography of Malaysia

Strong Analytical and technical capabilities

ABOUT THE TEAM

Our teams are trusted advisors and partners to the largest publishers, broadcasters, new age companies and e- giants to help them drive growth via a deep understanding of audiences and how. We truly believe that audience is everything – and are guided by the principles of inclusion, courage and growth in everything we do.

ABOUT NIELSEN

As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what’s true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas and expertise can propel us forward. Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action. Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work. Come be part of a team that motivates you to do your best work!

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