Senior Account Executive

72Point exists to create data-led stories and campaigns that deliver top-tier national news coverage. Working with our clients, both brands and top-tier PR agencies, 72Point leverages its strong media relationships to distribute quality, topical survey-led stories with real talk value and headline-grabbing news strength.

We aim to put engaging content in front of digital editors of top-tier publications to garner unbeatable coverage for our clients. Our stories receive daily coverage in national publications like Bustle, Forbes, Martha Stewart, and Entrepreneur, among others.

We’re looking for a talented senior account executive, a creative thinker, and a real “doer” to join our busy team.

Our new senior account executive will join a genuinely friendly little team doing great things and become part of something that’s really growing fast. We also have offices in New York and Texas, and we are expanding all the time — so the opportunities to impress really are there for the right person. We are a flexible work environment, allowing you to work remotely from home or come into the office if desired.

Requirements

What you’ll bring:

• 2–3 years of related communications experience working with consumer clients; PR agency experience preferred
• Proven experience in working on earned media campaigns and delivering strategic campaign goals
• Writing passion: you may boast a strong portfolio of published articles on recognizable sites and a real flair for news copy that hits the mark or demonstrable earned media coverage secured.
• Account management mastery: you are great with clients, notes, managing feedback, are driven by lists and can manage projects smoothly from start to finish. Capable of running your own accounts or supporting the senior account managers
• News sense: you have a clear understanding of the digital news and lifestyle journalism space, know what makes a good story and can effectively weave brand strategy with strong creative
• Ideas galore: you love generating concepts, have ideas aplenty, aren’t afraid to be vocal and can contribute to generating compelling survey stories that brands want to be a part of and journalists want to write about




What you’ll do:

• Account managing: liaise with clients to hit tight deadlines, stay on top of feedback, sign-offs and story distributions for multiple projects at various stages.
• Manage all project activity, liaising with clients to become a trusted adviser on the strategy and development of their campaign.
• Provide strategic counsel to clients and work seamlessly with internal teams to deliver effective project outcomes.
• Create and present ideas that resonate with client objectives while maintaining strong news value — bring them to life in decks and persuasive written proposals.
• Draft surveys that are fun, intriguing or thought-provoking around all matter of subjects that get to the heart of a topic while retaining integrity and adhering to research ethics.
• Create compelling copy and stories that are as entertaining as they are informative.
• Generate topical ideas and become a big part of our regular brainstorm sessions and news conferences.
• Coordinate with PR professionals to create newsworthy content and effective client campaigns.

Benefits

• Medical and dental
• 401(k)
• Vacation day accrual
• Day off for your birthday
• Hybrid-style work environment
• $300 WFH stipend
• Office issued MacBook
• Work schedule: Monday through Friday (9 a.m. to 5.30 p.m. EST)
• Full-time — circa $70K (depending on experience)

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