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Posted on: 11 October 2023





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Sales Development Representative

About Whatfix
Whatfix empowers anyone, anywhere to have scalable success with the technology they use every day, achieving greater knowledge, expanding capability, and unlocking productivity for themselves and their organizations. Whatfix’s Digital Adoption Platform (DAP) integrates seamlessly with applications to enable users, providing in-context information and guidance to immediately increase individual capability and collectively amplify productivity. The organization has six offices globally in the US, India, UK, Germany, and Australia, and works with Fortune 500 companies around the world. For more information, visit Whatfix’s website.

About the Role

We are seeking a stellar Sales Development Representative (Event-Focused) with a proven track record of creating opportunities from leads generated at events.

What you get to do: 

  • Identify qualified prospects and navigate company structures to identify decision-makers
  • Learn, leverage, and help evolve our demand-generation process
  • Generate appointments by means of proactive outbound prospecting
  • Use a combination of outreach mechanisms to nurture leads (Call, Email, and Marketing automation tools like outreach, Linkedin Inmails, etc.)
  • Work closely with the Field Marketing team to identify various events, build a strategy on engagement and sessions, demonstrate Whatfix capabilities, and create qualified opportunities
  • Stakeholder management; you will be responsible for managing the relationship with the CXOs and top executives at various events either in person, online, or through Hybrid
  • Demonstrate the Whatfix demo to prospective customers at events and convey the value and ROI
  • Tie up leads that will turn into business through persistence
  • Demonstrate and teach strong selling and influencing skills

 Who you are:

  • 3-5 years prior new business sales experience in SaaS
  • Prior experience participating in sales/demand generation events 
  • Fearless attitude – willing to take intelligent risks
  • Hard-working and willing to achieve a high volume of outbound calling activity daily while maintaining a positive and energetic persona.
  • Problem Solver
  • Ability to work in a team environment that spans the globe
  • Articulate with strong business acumen
  • You possess a deep knowledge of the enterprise application landscape
  • Assertive and persuasive
  • Embody the Whatfix principles like customer first, empathy, fail fast, scale fast, etc.
  • Sold a complex product that is in an emerging category 
  • Have the ability to travel 25-50%

Key Responsibilities:

  • Serve as a brand ambassador for Whatfix, showcasing our solutions and fostering valuable connections at physical and virtual events

  • Engage event attendees in meaningful conversations, skillfully qualifying leads to identify promising opportunities

  • Identify potential business prospects to expand the reach of our Digital Adoption Platform (DAP). Convert leads into qualified opportunities and pass them to the sales team

  • Drive traffic and maximize booth presence through targeted pre-event and during-event outreach, including strategic promotional efforts

  • Coordinate with our remote team in India to streamline lead management and ensure efficient coordination

  • Track and analyze lead activity, providing valuable insights and recommendations to optimize lead generation strategies

Qualifications and Additional Requirements:

  • MUST have a minimum of 1 year of experience going to industry events, preferably at the enterprise level
  • Demonstrated experience of 1.5-3 years in SaaS sales or business development, ideally within a  mid-sized organization

  • Capable of working independently while fostering collaboration with remote teams, ensuring effective coordination with our India-based colleagues

  • Ability to conduct informative and engaging sessions, effectively communicating the unique value proposition of Whatfix

  • Willingness to travel to attend events as required

What sets us apart from the rest

  • $140mm in funding, most recently a $90mm Series D from investors like Sequoia Capital, SoftBank, Stellaris, Cisco, and Eight Roads
  • With over 100 of the Fortune 1000 already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco
  • Whatfix registered a top decile year-on-year (YoY) Annual Recurring Revenue (ARR) growth rate of 65% for 2022. The company also maintained its best-in-class Net Revenue Retention (NRR) for Enterprise Customers at 127% for 2022
  • Gartner and Everest Research recognize Whatfix as a Global Market Leader in the digital adoption space
  • Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
  • “Hustle Mode ON” is something we live by

Perks / Benefits

  • Uncapped incentive plans
  • Mac shop, work with the newest technologies
  • Unlimited PTO policy
  • Paid parental leave
  • Equity plan
  • Monthly cell phone stipend
  • Medical, Dental, and Vision coverage
  • Team and company outings
  • Learning and Development benefits

Whatfix is an Equal Opportunity Employer and E-Verify participant. All activities must be in compliance with our Equal Opportunity Laws, ADA, and other regulations, as appropriate.

We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Due to the global nature of our company and our hiring committee spanning different time zones, the interviews for this role will be recorded for those not in attendance to review.



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