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D2L
Canada
Posted on: 16 June 2024
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Sales and Marketing Systems Senior Manager - SkillsWave
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
PLEASE NOTE: D2L announced a planned spin-out of the D2L Wave product into a standalone independent company. This role will be a part of the new entity known as SkillsWave, and post-close will not be affiliated with D2L.
Job Summary:
The Sales and Marketing Systems Senior Manager reports directly to the Head of Marketing for SkillsWave and will be responsible for the day-to-day systems support of the Marketing and Sales Organizations. In this role, you will be responsible for optimizing our customer lifecycle strategies and reporting, managing marketing automation initiatives, and supporting sales operations to drive revenue growth and enhance customer satisfaction. You will work closely with cross-functional teams to streamline processes, implement automation solutions, and maximize the effectiveness of our marketing and sales efforts.
How will I make an impact:
- Develop and execute lifecycle marketing campaigns to engage customers at each stage of their journey, from acquisition to retention and advocacy.
- Configure and manage marketing automation platforms to automate lead nurturing, email marketing, and customer segmentation.
- Collaborate with teams to optimize data management processes, ensuring seamless integration and data hygiene.
- Analyze user journey and behaviour data to identify opportunities for process improvement and revenue optimization.
- Implement and maintain operations systems and tools, such as CRM platforms and marketing automation software.
- Serve as a liaison between marketing, sales, and client success teams to ensure alignment and collaboration on key initiatives.
- Stay informed about industry trends and best practices in lifecycle marketing, marketing automation, and sales operations.
What you'll bring to the role:
- Proven experience in lifecycle marketing, marketing automation, and/or sales operations.
- Strong technical skills with experience configuring and managing marketing automation platforms (e.g., Braze, HubSpot, Marketo) and CRM systems (e.g., Salesforce).
- Analytical mindset with the ability to interpret data and derive actionable insights to drive revenue growth.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Detail-oriented with strong organizational and project management abilities.
- Experience with sales enablement technologies and processes is a plus.
Education Recommendations:
- Bachelor's degree in Business Administration, Marketing or equivalent
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L;
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
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