Roo

USA

Posted on: 11 May 2024

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Promotions Strategy Manager

About Roo

Happy vets make for happy pets.

Roo is on a mission to create a world of increased opportunity, professional empowerment, and improved animal care for animal hospitals and veterinarian professionals. By connecting hospitals in need with professionals with a new groundbreaking platform, our goal is to optimize hospital talent staffing and improve quality of life for veterinarians, all while giving pets a chance to have access to safe, high-quality care.

Over the next decade, Roo will unlock millions in economic opportunities, improve quality of life for tens of thousands of veterinarians, and facilitate millions of hours of pet care. We've been growing tremendously since launching in early 2019 and now seeing even more traction as we scale up fast.

What We Do

Roo (www.roo.vet) has created the first B2B labor marketplace in animal healthcare that connects veterinary professionals with hospitals through innovative technology, with opportunities to expand and offer more opportunities for both our demand & supply of users.

Our dynamic platform enables hospitals to fulfill personnel needs in real time, while allowing high-quality veterinary professionals to secure work at the click of a button. Beyond the platform, Roo represents a growing opportunity to help hospitals meet all-things staffing, and a growing community of resilient vet industry professionals who value flexibility and work-life balance, in addition to providing the best possible outcomes for clients and their pets.

Our aim is to combine experienced healthcare expertise with Silicon Valley talent to shake up this industry and change the way veterinarians and hospitals work!

About the role

As the Promotions Strategy Manager at Roo, your role will be to craft and execute captivating campaigns aimed at boosting revenue and fostering engagement among our veterinarian community. Collaborating closely cross-functionally, you'll integrate promotions seamlessly within our app to enhance user experiences. With a keen, and sometimes obsessive, eye for analytics, you'll dissect campaign performance, refining strategies and innovative incentive models to optimize engagement. Your responsibilities will extend beyond promotion as you align efforts with acquisition and retention teams, manage budgets for optimal ROI, and leverage segmentation and personalized communication to deliver targeted promotions. In essence, you'll be the architect of Roo's promotional landscape, orchestrating campaigns that resonate with veterinarians and drive tangible business outcomes.

Your Responsibilities

Build strategy and vision for promotions to align with Roo’s revenue goals.
Develop and execute weekly promotional campaigns tailored to different veterinarian segments to encourage shift requests.
Work closely with product, engineering, data, design, and account management teams to integrate promotions effectively within the app, enhancing the user experience.
Analyze campaign performance, measuring incremental lift in revenue generated by participants versus a hold-out group.
Use data to refine and optimize promotional strategies, ensuring maximum engagement and effectiveness.
Test new and innovative incentive models to continually improve veterinarian engagement and satisfaction.
Coordinate with the veterinarian acquisition and retention teams to align promotions with overall team strategies.
Develop and manage the budget and financial forecast for the promotions, ensuring optimal allocation of resources to achieve the best ROI.
Monitor and report on the financial performance of promotions.
Utilize segmentation and personalized communication strategies to deliver targeted promotions at key lifecycle stages.
Work closely with marketing and product teams to create automated workflows that trigger specific promotions based on veterinarian behavior, milestones, or feedback.

About You

Prior experience in promotions or marketing, preferably in a tech or app-based environment.
Proven ability to strategically develop and execute revenue driving promotions.
Strong analytical skills aimed at optimizing campaign performance.
Collaborative team player who can easily work effectively with diverse teams.
Experimental approach to testing and implementing new promotional techniques.
Experience managing multiple projects concurrently self sufficiently in a remote environment.
Ability to use marketing and psychology principles to glean behavioral insights.

We have diverse, passionate & driven team members from a variety of backgrounds. For permanent, full time employees, we offer:

- Accelerated growth & learning potential.

- Stipends for home office setup, continuing education, and monthly wellness.

- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional

premium buy up plans.

- 401K

- Unlimited Paid Time Off.

- Paid Maternity/Paternity and reproductive care leave.

- Gifts on your birthday & anniversary.

- Opportunity for domestic travel, including for regional team building events.

Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation.

We believe in diversity of experience and background, and understand that your individual experience may not check every box. We still encourage you to apply even if you are not confident in every expectation listed.

Ready to join the Roo-volution?!