Professional Services Industry Marketing Manager

Professional Services Industry Marketing Manager

Reporting to the Vice President of US Marketing, the person in this role will be a collaborative and confident self-starter with the ability to build a pipeline for HSO’s professional services industry practice through scalable B2B and referral marketing programs.

The successful applicant will have a proven track record of developing and managing integrated demand generation campaigns and developing messages that resonate with companies that deliver professional services, including legal, accounting, software/technology consulting, and other consulting firms. They will also have experience cultivating referral leads through partnerships and influencer marketing programs.  

Responsibilities Include:

• Translate sales goals and value propositions into actionable marketing plans
• Develop and manage demand generation programs to drive c-level pipeline for designated verticals from start to finish, including planning, creating, executing, evaluating, and reporting. Tactics may include:
• Email campaigns
• Virtual and in-person events
• Blogging
• Video creation
• Case study writing
• Website content development and updates
• Target list building and maintenance
• Lead capture and management
• Develop relationships with influencers and collaborate with them on co-marketing campaigns
• Monitor, measure, analyze and report on the effectiveness of marketing campaigns to drive MQLs, SQLs and opportunities.
• Manage marketing budgets for designated verticals
• Manage social media efforts for designated verticals, including writing and scheduling to generate engagement for campaigns
• Keep up to date with best practices in the email marketing, including how to optimize emails for deliverability and mobile devices

Requirements

• 7+ years of experience marketing to AEC, consulting, and other professional services firms, ideally for a Microsoft Dynamics partner or a competitive solution provider

• A bachelor’s degree in business, marketing, communications, or a similar concentration
• Demonstrated experience partnering with Sales to deliver results
• Experience using CRM and Marketing Automation systems, preferably Microsoft Dynamics
• A strong understanding and passion for demand generation, with a demonstrated track record of owning campaign effectiveness and driving successful results
• Experience allocating & optimizing spend across tactics
• Ability to manage multiple initiatives with a track record for meeting deadlines
• Excellent written and verbal communication skills with strong attention to detail
• Ability to facilitate and enable collaboration with a desire to cultivate relationships
• Exceptional organizational and project management skills.
• Excellent analytical and problem-solving skills
• A knack for learning and using a myriad of marketing applications

Benefits

We offer competitive pay with and performance-based bonus. Our employees also enjoy unlimited paid time off and a flexible and affordable benefits program designed to help you be and stay well, including: medical, dental & vision coverage, flexible spending accounts, health reimbursement account, and a 401(k) plan with a company match. Additionally, you’ll have the benefit of working alongside enthusiastic and energetic teammates in a dynamic and thriving environment.

HSO is an Equal Opportunity Employer.

#LI-BD2

#LI-REMOTE

HSO is your Business Transformation Partner with deep industry expertise and global reach.

As an industry first Gold Certified Microsoft Partner, HSO has the industry knowledge, experience and solutions you need to grow and lead in your market. HSO offers global delivery capabilities and worldwide 24/7 support from our dedicated Microsoft practices in more than 36 offices across the Americas, Europe, and Asia.

What sets HSO apart? – HSO Innovation and Academy
HSO Innovation helps to fill business process and technology gaps in Microsoft Dynamics 365 and offers new business applications, improved processes and industry driven best practices to assist our clients in becoming digital leaders in their industry.

HSO Academy is an integral part of the HSO culture for the further development, continuous improvement and certification of HSO employees. We invest in our people with ongoing training programs, delivering the most impact to your business.

Founded in 1987 and recognized as a trusted advisor, HSO is one of the world’s top business solution and implementation partners, large enough to serve, small enough to care.

Tags