Product Marketing Manager

Polar Analytics is a Full-Stack Business Intelligence Solution for Consumer Brands. A powerful, yet simple solution for business users to get the insights they need to succeed and make the right decisions.

Our mission is to empower indie DTC brands worldwide to grow faster and more profitably!

• Traction - We've grown to over 2,000 + active merchants as of June 2023, and we're on track to reach 5,000 this year.

• Tech & Product - We leverage the latest advancements of the modern data stack and make it user-friendly to non-technical users.

• Funding Strategy - We're backed by Point9, an exceptional B2B SaaS investor that's renowned for finding Unicorns at an early stage.

• Team - We're a collective of experienced individuals from leading eCommerce SaaS platforms and are on a mission to become the next unicorn.

1. We are building the decision OS of e-commerce brands. A product that has the potential to improve the workflows of millions of users (26M e-commerce brands in the world), solving a core pain (making informed decisions in a fragmented ecosystem of apps) through a verticalized approach.

2. As our first Product Marketing Manager, you will be critical in positioning our product to direct-to-consumer brands.

3. This doesn’t come at the expense of product-market fit. We have already 2400+ stores using Polar, a clearly defined ICP that loves the product (see reviews), and Series A investment from some of Europe's top SaaS investors - which serves as a solid foundation.

4. Having a product-led motion, we gather a lot of data and feedback to grow and improve, and the product is a central function that is directly tied to the top line.

1. Understand what D2C brands really need, not just what they say: using market research and competitor analysis to identify opportunities, trends, and gaps that Polar can leverage. Translate findings into actionable insights that support how we build the product.

2. Emphasise benefits, not just features in positioning and messaging to support our GTM Strategy: Craft compelling product narratives and messaging that resonate with D2C brands. Clearly communicate the unique value proposition of our solutions and tailor messaging for different buyer personas.

3. Product Launches: Plan and execute successful product launches, including coordinating cross-functional teams, creating launch assets, and measuring launch effectiveness.

4. Sales Enablement: Collaborate closely with the sales team to provide them with the tools, training, and resources needed to effectively sell our products.

5. Customer Insights: Gather customer feedback, conduct surveys, and leverage customer data to continuously refine and improve our products. Use customer insights to inform product development decisions.

6. Content Creation: Create and manage a library of marketing content, including blog posts, whitepapers, case studies, and webinars, to support lead generation and customer education.

1. Experience working as a Product Marketing Manager in a high-growth Software as a Service (SaaS) business and thriving in fast-paced environments

2. You are resourceful and can make the most out of limited resources, always finding a way to get the job done.

3. you love creating content that educates and excites your target audience.

4. You enjoy working collaboratively with all parts of the product development cycle, from Design to our GTM teams, helping promote a seamless understanding of the features and capabilities of the product.

5. You have a deep-rooted love for understanding product intricacies and human psychology

6. You are resourceful and can make the most out of limited resources, always finding a way to get the job done.

We follow a structured hiring process to ensure fairness and transparency. Our process may vary depending on the role, but this is what you can expect after you apply:

1. Recruiter Screen (30 mins): A call with our Head of Talent to talk through your current/past experience, your motivations and Tell you more about Polar Analytics.

2. Technical Fit (45 mins): Here, you'll meet either the Hiring Manager or a team member of a similar level to discuss your ways of working and understand your skillset and ability for the role.

3. Technical Deep Dive (1 hour): This interview usually consists of a practical element (case study, Presentation, Technical Problem Solving etc) designed to give you a broader understanding of how we drive impact at Polar. This will be with the hiring manager and one other team member.

4. Culture Interview (45 mins): A conversation with one of our Culture Champions. We assess your team fit based on our values (see below).

We value your time and effort in the application process, and we aim to provide feedback as quickly as possible.

• No Ego 🤝 - We're all about teamwork and valuing everyone's input.

• Transparency 🪞 - Honesty, feedback, and open communication are cornerstones of our growth.

• Growth Mindset 🚀 - We're always learning, improving, and striving for excellence.

• Care for others 💜 - We're empathetic, customer-centric, and proactive in helping others.

• Act Like the Owner 🔑 - We take responsibility and ownership to drive the success of our business.

• Driven by Impact 🎯 - We focus on delivering value to our customers and stakeholders.

• 🌎  Choice-first organisation with a culture built around impact rather than hours

• 🏖 5 weeks of vacation

• 💰 Competitive salary & equity (our compensation philosophy targets 60th - 80th percentile in the top 3 European tech markets)

• 💻 Latest MacBook Pro or equivalent

• 🏡 Remote Office Upgrade budget to spend in your first year to ensure you have the best environment possible to work in

• 🩺 Complimentary private health insurance (we use Alan)

• 😍  Every 6 months we organize a company-wide offsite to discuss where we're going and strengthen the social bonds

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