Product Marketing Manager

For more than 20 years, PointClickCare has been the backbone of senior care. We’ve amassed the richest senior care dataset making our market density untouchable and our connections to the healthcare ecosystem exponentially more powerful than those of any other platform. 

With Collective Medical & Audacious Inquiry, we’ve become the most expansive, full-continuum care collaboration network, offering care teams immediate, point-of-care access to deep, real-time insights at every stage of a patient’s journey.

For more information on PointClickCare, please connect with us on Glassdoor and LinkedIn.

Position Summary

Reporting to the Director, Product Marketing, the Product Marketing Manager plays a key role on the Product Marketing team in the development and execution of marketing strategies for our embedded technologies. In this role, you will work cross-functionally to help develop uniquely differentiating value propositions for our solutions, create and optimize programs and assets that drive demand, adoption, and engagement, and collaborate with the broader product marketing team to define the solution messaging for the combined value of our embedded technologies and the products they’re bringing to market.

In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success, Advanced Technologies, Government & Regulatory affairs and others). It is a balancing act that requires strong diplomatic skills, the ability to understand when to prioritize/de-prioritize and the confidence to push back when diving in isn’t the right approach.

• Assists in the development of solutions positioning, messaging and value propositions that will resonate with our audiences across the continuum of care and differentiate our offerings to establish us as a market leader.
• Develops deep solutions fluency relative to industry competitors I.e., how a combined set of products addresses a particular challenge relative to a competitive solution.
• Aligns closely with product management teams (platform and senior care) and advanced technology to facilitate the flow of information between the teams.
• Partners with the broader marketing and product marketing teams in the development and rollout of value-based messaging supporting product launches.
• Partners with Sales Enablement to provide material for sales training on new solutions/capabilities, including regular updates on enhancements.
• Collaborates in the execution of solutions-specific marketing programs, driving alignment and execution to ensure programs deliver desired objectives - on time and within budget.
• Coordinates with the broader product marketing team on tracking and reporting of product marketing activity performance. Provides insights and recommendations to improve results.
• Provides project management support for internal enablement and external communications assets, including collateral, presentations, brochures, case studies, white papers, web content, videos, newsletters, ads and sales tools. 

• Bachelor's degree in any field, MBA preferred
• 2-5 years’ experience in product marketing
• 3-7 years' experience working with various other marketing roles e.g., creative, demand gen, digital media, PR, events etc.
• Experience with B2B SaaS healthcare technology required, experience in one or more of the following areas highly preferred: AI/ML, web technologies, EHR interoperability
• Experience in project management, certification highly desired
• Knowledge of IT infrastructure components and how they work together, experience in data operations a plus
• Strong written and verbal communications skills with the ability to distill complex technical information into easy-to-understand concepts and craft value propositions from that
• Excellent time management, interpersonal, communication, decision making, and organization skills
• A strategic, mission-oriented approach; must have the ability to step back from tactical execution, reflect on the larger strategy and adjust as needed

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It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact recruitment@pointclickcare.com should you require any accommodations.

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