Product Marketing Manager

  

 

NetDocuments is the world’s #1 trusted cloud-based content management and productivity platform that helps legal professionals do their best work. We strive to win together through passionate hard work, exploring new things and recognizing every interaction matters.  

NetDocuments provides rewarding career growth in an inclusive, diverse environment where employees are encouraged to openly contribute creative ideas and innovation, backed by supportive peers and leadership working together to achieve our goals as a unified team.  

At our core, we are dedicated to empowering our employees to drive successful business outcomes and better user experiences for our customers and partners. Our customer-centric approach and employee enablement has allowed us to enjoy many accolades, including being named among the 2022 list of Inc. Magazine’s 5000 Fastest-Growing Private Companies in America. Other recent awards include:  

·          2023 National Top Workplaces 

·          Two-time winner (2021, 2022) Top Workplace in the US by the Salt Lake Tribune  

·          Two-time winner (2021, 2022) Utah’s Best Companies to Work for by Utah Business magazine 

·          2022 Employee Appreciation and Employee Well Being by the Salt Lake Tribune 

·          2022 Top Workplace in the US by the Salt Lake Tribune for the Technology Industry  

·          2022 Top Workplace in the US by the Salt Lake Tribune for Compensation & Benefits 

·          2022 Top Workplace in the US by the Salt Lake Tribune for Work-Life Flexibility 

·          2021 Top Workplace in the US by the Salt Lake Tribune for Remote Work 

·          2021 Top Workplace in the US by the Salt Lake Tribune for Top Managers 

·          2021 Top Workplace in the US by the Salt Lake Tribune for Compensation 

·          2021 Coolest Tech Companies to Work for by Dev Mountain 

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day! 

About the opportunity: 

NetDocuments is seeking a Senior Product Marketing Manager to serve as an internal expert on our products and technology, current and prospective customers, and how our solutions fit the needs of each market segment. This role will digest, analyze, and report on market research, industry trends, and competitor activity to inform positioning, messaging, and sales/marketing strategies. The Senior Product Marketing Manager will report to the Director of Product Marketing. 

The ideal candidate will be highly experienced in combining domain expertise, communication finesse, and a strategic mindset to drive product adoption and growth in the legal tech industry. 

What your contributions will be: 

• In coordination with product-focused PMMs, create and execute plans for how to introduce a product, feature, and/or solution to the market and how to maintain its success through its lifecycle (Go-to-Market)
• Develop value propositions, messaging frameworks, positions statements, and thought leadership for product solutions that are aligned with the prospective customer personas for each of our market segments.
• Understand, monitor, and analyze the overall market, unique differences of key verticals, product/market fit of our solutions, key buyer personas, and general market trends.
• Identify and monitor top competitors, share findings with product teams and executives, develop competitive positioning, and incorporate competitive positioning into sales enablement training and tools, marketing programs, and collateral.
• Assist the marketing team with the messaging and product positioning in core collateral such as web copy, brochures, videos, presentations, etc.
• Support the sales organization by communicating the value of solutions to the sales team through the development of battle cards, training presentations, pitch decks, and other sales tools.
• Work with analysts and other industry associations to further the goals for the organization
• Other duties as assigned

What you will bring to the team: 

• Deep familiarity with the legal industry: You will support a global go-to-market that spans law firms of all sizes, corporate legal departments, and the public sector
• Deep understanding of the legal tech market: You will apply competitive intelligence and market trends to help position products favorably
• Strong understanding of legal technology, specifically document management and AI: As a product marketing manager, you will grasp the intricacies of legal technology solutions
• Effective communication: You will translate technical details and nuanced considerations into clear, persuasive messages, distilling complex technical information into compelling narratives for both internal teams and external audiences
• Compelling storytelling: You will craft solution narratives and value propositions that resonate with stakeholders, whether it's an internal team or the market, and demonstrate strong presentation skills including public speaking.
• Advanced content writing skills: You will create engaging content for various channels, including blogs, whitepapers, webinars and industry events.
• PowerPoint mastery: You will develop visually appealing presentations that convey key messages.
• Strategic problem solving and critical thinking: You will demonstrate an ability to connect dots and see patterns and trends, and to translate these into go-to-market strategies
• Relationship-building: You will collaborate and work productively across functions and with partners and customers in a fast-paced and detail-oriented environment

What you will need for success: 

• Bachelor’s degree in Marketing, Business Administration, or related field
• At least six years of experience in product management, product marketing, or equivalent roles in the legal technology industry
• Three years of experience specifically in a product marketing manager role
• Alternatively, equivalent experience on the buy-side (i.e., law firm or legal department) focused around legal technology selection, onboarding and training may be considered

What you will receive: 

• 90% healthcare premiums company covered
• HSA company contribution
• 401K match at 4% with no vesting period 
• Twice a year merit increases
• Flexible time off typically 3 to 4 weeks a year, not including the 9 paid holidays
• Authenticity and accountability from leadership
• Connection, access, and mentorship from exceptional leaders
• Growing company with opportunities for advancement

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex, (including pregnancy), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations in the locations where we operate.  NetDocuments believes diversity and inclusion among our employees is critical to our success, and we are committed to providing a work environment free of discrimination and harassment.