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Modernhealth
USA
Posted on: 09 December 2024
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Product Marketing Manager
Modern Health
Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.
Modern Health is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making Modern Health the fastest entirely female-founded company in the U.S. to reach Unicorn status.
More about our culture and what you can expect when you join the team:
- “It Takes a Village” culture. Modern Health has a unique and unabashed culture centered around high empathy and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to achieve audacious goals focused on making mental health a strength and priority for all.
- We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
- We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We believe in transparent communication and continuous feedback to foster a culture of trust, reliability, and growth.
- We demonstrate empathy. We have a supportive and diverse culture where we bolster and uplift each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
- We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We empower our people to make decisions and experiment, iterate, and repeat until we get it right.
Modern Health is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 Well-Being Trailblazer Award. To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.
We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!
We are seeking an experienced Product Marketing Manager with a strong background in healthcare B2B and B2B2C strategies to join our team. This individual will play a pivotal role in driving the success of our products by translating market insights into actionable strategies, ensuring alignment across departments, and communicating our value proposition to customers and stakeholders.
This position is not eligible to be performed in Hawaii.
- Market and Customer Understanding
- Conduct market research to deeply understand the healthcare industry, including key trends, competitive landscape, and customer needs
- Identify and segment target audiences across B2B and B2C channels, developing buyer personas that reflect their unique challenges and goals
- Product Positioning and Messaging
- Develop and articulate clear, compelling product positioning and messaging tailored to different stakeholders, including healthcare employers and consumers
- Collaborate with product management to ensure alignment between product capabilities and market needs
- Go-to-Market Strategy
- Design and execute company-wide go-to-market plans for new product launches, features, and enhancements, ensuring timely delivery and cross-functional alignment
- Define KPIs for product marketing initiatives and track performance against objectives
- Sales Enablement
- Partner with sales teams to develop effective tools, resources, and training materials, such as pitch decks, one-pagers, and case studies
- Communicate value propositions and differentiation to sales teams to enable success in B2B2C environments
- Cross-Functional Collaboration
- Work closely with product management, engineering, sales, and customer success to align strategies and drive cohesive execution
- Act as the voice of the customer in internal discussions, influencing product development and strategy decisions
- Demand Generation and Customer Engagement
- Collaborate with marketing teams to design campaigns that drive demand among both B2B partners and end consumers
- Support customer retention strategies by gathering feedback, monitoring satisfaction, and refining messaging as needed
- 5+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector
- Strong understanding of the healthcare market, including employer and patient needs
- Proven experience with market research, positioning, and go-to-market strategy development
- Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels
- Strong written and verbal communication skills, with a track record of creating impactful marketing materials
- Data-driven mindset with the ability to analyze and interpret marketing and sales metrics
- Familiarity with product management processes and agile methodologies is a plus
- Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus
Fundamentals:
- Medical / Dental / Vision / Disability / Life Insurance
- High Deductible Health Plan with Health Savings Account (HSA) option
- Flexible Spending Account (FSA)
- Access to coaches and therapists through Modern Health's platform
- Generous Time Off
- Company-wide Collective Pause Days
Family Support:
- Parental Leave Policy
- Family Forming Benefit through Carrot
- Family Assistance Benefit through UrbanSitter
Professional Development:
- Professional Development Stipend
Financial Wellness:
- 401k
- Financial Planning Benefit through Origin
But wait there’s more…!
- Annual Wellness Stipend to use on items that promote your overall well being
- New Hire Stipend to help cover work-from-home setup costs
- ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
- Monthly Cell Phone Reimbursement
Equal Pay for Equal Work Act Information
Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.
Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.
Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.
Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.
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