Product Marketing Associate

Product Marketing Associate

Registrar Corp’s mission is to promote consumer health and safety by providing over 30,000 food, cosmetic, medical device, and drug companies in 180+ countries with US FDA compliance software and services. We are growing fast and seeking a motivated Product Marketing Associate to complement our growing Marketing team and support continued product-led growth as our organization matures. 

As Product Marketing Associate, you will report to our Product Marketing Manager and directly contribute to the execution of Product Marketing’s core responsibilities — owning positioning and messaging, and customer and competitor research, as well as supporting content development and our overall go-to-market efforts. In collaboration with our full Marketing team, you will create messaging and content to generate revenue and enable sales to drive new business.

Ideal candidates will have experience in product marketing, supporting services business(es), along with an aptitude for data analytics. Success in this role requires regularly working cross-functionally and managing stakeholders from various teams including Marketing, Product, Sales, Tech-Enabled Services and more. If you are disciplined, organized, energetic, professional, and self-motivated, this may be the job for you! 

Your Responsibilities: 

• Marketing execution: Create and commission collateral to support the business lines you’re responsible for — including for new service launches, seasonal campaigns, events, and more
• Project management: Scope projects and develop campaign briefs, manage responsibilities and present to stakeholders, leveraging documents and take management software to keep teams on-target for all projects and deadlines
• Competitive intelligence: Use CI software and research skills to stay on top of our competitors’ business changes and new products/service offerings, create and manage dashboards, reports, and sales enablement material and distribute to all proper internal stakeholders
• Measurement: Identify objectives and KPIs as they relate to your business lines’ growth and potential, developing benchmarks and reporting on progress regularly
• Creativity and collaboration: Work in concert with other marketing functions to create webinars, case studies, and other lead-generating marketing materials, support the creation of product tours, in-app walkthroughs, demo videos, sales battlecards, one-pagers, feature comparisons, and more 

Your Experience and Education: 

• 3-5 years in B2B product marketing, ideally supporting services business(es)   
• Eagerness to learn, positive attitude, and willingness to “roll up your sleeves” whenever necessary 
• Execution-focused, with the ability to operate both independently and on a collaborative team 
• Analytical, detail-oriented, and capable of managing multiple projects and deadlines effectively 
• Strong copywriting and storytelling skills 
• Proficiency in HubSpot, Pendo, JIRA, and a CRM system (Pipedrive, Salesforce, Sugar, etc.)  
• Any knowledge of or experience with FDA/government compliance is a bonus
• HubSpot and/or PMA certifications also a plus, but not required

Company Perks and Benefits: 

• Competitive Pay: Target 70-80k 
• Medical, Dental, Vision, 401(k) match
• Internal Professional Development Funds
• Remote Eligible
• Healthy Life/Work Balance 
• Fun, collaborative work environment 

Registrar Corp currently supports the long-term work of employees in the following US states: Alabama, Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Michigan, Minnesota, Missouri, Mississippi, Nebraska, New Jersey, New York, New Mexico, North Carolina, Ohio, Oklahoma, Pennsylvania, Puerto Rico, South Carolina, Tennessee, Texas, Utah, Virginia, and West Virginia.   

Registrar Corp, established in 2003, was founded to support businesses in complying with U.S. Food and Drug Administration (U.S. FDA) regulations. Offering U.S. FDA registration, U.S. agent representation, and regulatory compliance assistance, we serve both domestic and international companies in industries such as food and beverage, medical devices, drugs, cosmetics, and radiation-emitting devices. From our headquarters in Hampton, Virginia, USA, Registrar Corp has grown to encompass nineteen global offices, aiding over 30,000 companies worldwide in their regulatory compliance journey.

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