Arch Systems

USA

Posted on: 09 October 2023

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Product Marketer

The Job

Arch is looking for an experienced and driven Product Marketing Manager to lead our product marketing initiatives. The ideal candidate will have a deep understanding of B2B SaaS positioning as well as a passion for translating technical features into compelling benefits. This role will work within a Pacific or Mountain Time Zone schedule.

What You Will Do:

Product Positioning and Messaging: Develop product positioning and messaging that differentiates our products in the market and resonates with our target audience.
Go-to-Market Strategy: Design and execute go-to-market strategies for new product launches ensuring successful adoption and market penetration.
Sales Enablement: Equip the sales team with the necessary tools and product training, including sales decks, case studies, and more to drive sales success.
Market Research: Continuously monitor and analyze competitor products, industry trends, and market conditions. Provide insights and recommendations based on research.
Content Creation: Work closely with the content and design teams to create high-impact marketing materials, including blog posts, whitepapers, webinars, and more.
Customer Insights: Engage with customers to gather feedback and understand their pain points, adjusting product messaging and strategies accordingly.
Cross-functional collaboration: Partner with product management, sales, industry strategy, and customer success teams to ensure alignment in product development and marketing strategies.
Performance Metrics: Track and analyze the effectiveness of marketing initiatives to refine and optimize strategies.

Qualifications, Skills, and Experience:

Bachelor's degree in Marketing, Business, or a related field.
4+ years of product marketing experience, preferably in a B2B SaaS setting.
Understanding of the manufacturing industry and its challenges.
Demonstrated ability to translate complex technical information into compelling messaging.
Excellent written and verbal communication skills.
Proficient in using marketing software and tools, including analytics.
Ability to work effectively across functions and drive project completion.
Self-starter with the ability to manage multiple projects simultaneously.

Some of the Perks:

Opportunity to grow within the company
Robust company-sponsored benefits package
Unlimited free access to well-being and mental health resources
Flexible PTO Policy
Annual $5,00 Employee Professional Development Stipend
Holiday Break - closed the week between Christmas and New Year's Day
401k with employer match
Remote first work culture
Company-supported work location setup - we make sure you have what you need to accomplish the job you need to do
In-person summits and meetings; in addition to a fully remote working environment, we embrace in-person gatherings when possible

How to Apply

Interested candidates are encouraged to submit their resume, cover letter, and a relevant work sample/portfolio. In your cover letter, please highlight any specific experience related to the manufacturing sector or industrial or B2B software solutions.