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12Go Asia

Posted on: 20 March 2026

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Product Manager Growth

You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.

Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.

What You’ll Own

1. Paid Acquisition & Mobile

  • Integrations with Google Ads and other ad platforms using APIs and Tag Manager
  • Internal campaign management to scale across markets
  • Mobile growth (App campaign, AppsFlyer, Firebase)
  • Attribution systems (Web to App, affiliate tracking, UTMs)

2. Technical SEO

  • Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
  • Partner with SEO/content teams and manage content delivery at scale
  • SEO tools such as Google Search Console and Semrush

3. LLM Discovery (AI)

  • Build strategy for visibility in AI/LLM platforms
  • Develop integrations to distribute inventory to AI ecosystems

Must-have

  • 4+ years of experience in Product Management or MarTech
  • Experience with growth and performance marketing.
  • Google Ads + attribution knowledge
  • Mobile measurement + ATT experience
  • Understanding of technical SEO
  • Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

  • Experience with marketing tools, consent/privacy, and affiliate systems
  • Exposure to LLM/AI discovery
  • Marketplace/e-commerce/OTA background
  • Engaging work on a product that enables millions of travelers to book their trips daily;
  • Full-time remote working: 5 days week, 8 hours per day;
  • Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
  • Internal growth and mobility opportunities;
  • Competitive annual leave, sick leave, and public holidays;
  • Annual company offsite in Thailand;
  • High-growth start up international environment.

Why This Role

  • Broad ownership across PPC, SEO, and AI
  • Work on cutting-edge LLM discovery
  • Impact millions of travelers across markets
  • Lean, high-ownership team


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Tags

growth
manager
training
technical
seo
ads
strategy
management
content
marketing
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