Principal Product Designer

At LumiQ, we’re on a mission to make professional education enjoyable. As a modern, audio-first learning platform, we empower accounting and finance professionals to fulfill their continuing professional development requirements through engaging podcasts. Over the past five years, we’ve cultivated a devoted customer base of over 1,000 corporate and accounting firms across North America. 

LumiQ is proud to be a 2025 Deloitte Fast 50 winner. We’re creating awesome proprietary content, nailing our go-to-market strategy, and being the first to shake up the industry. Most recently, we secured a strategic investment from Vertu Capital to fuel our expansion globally and continue executing on our exponential growth plans.

LumiQ is also a certified Great Place to Work! We’re all about transparency, ownership, innovation, and empathy. If you’re ready to make a real impact and help us transform professional education, we’d love to hear from you!

If you’re excited to make a real impact and help transform the future of professional education, we’d love to meet you. As a Principal Product Designer, you will lead the product design function at LumiQ where you’ll play a key role in shaping the next generation of our learning platform and delivering experiences that delight thousands of users every day.

• Own the end-to-end design lifecycle — research, IA, flows, prototyping, visual design, and handoff.
• Lead the evolution of LumiQ’s design system in Figma, including components, variables, tokens, and Storybook integration.
• Elevate product usability across mobile and web, applying modern interaction design and mobile-first principles.
• Craft visually stunning, storytelling-driven interfaces, with strong mastery of typography, iconography, layout, and motion.
• Leverage AI toolsets (including custom GPT workflows) to accelerate exploration, generate concepts, and enhance creativity.
• Build high-fidelity prototypes to clearly communicate ideas to stakeholders and engineers.
• Mentor and collaborate with other product and visual designers, helping elevate the design craft and uplevel the broader design team.
• Collaborate closely with our visual design and marketing teams to ensure brand consistency and elevate the quality of our product’s visual expression.
• Collaborate cross-functionally with product managers, engineers, marketing team, content team, and leadership to ensure cohesive and user-centered experiences.
• Champion design quality and thinking across the organization, raising the bar for craft and supporting the growth of our design practice.
• Stay current on design trends, tools, and emerging technologies, bringing fresh thinking to LumiQ’s product evolution.

• 7+ years of product design experience with a portfolio showcasing real web and mobile product work.
• Advanced expertise in Figma, with hands-on experience building scalable design systems, variables, and Storybook alignment.
• Deep knowledge of information architecture, interaction design, and responsive design.
• Strong visual design and motion design craft.
• Experience using AI tooling (e.g., custom GPTs, image generation, workflow automation) to enhance design processes.
• Strong research skills, with experience conducting interviews, usability tests, and synthesizing insights.
• Ability to operate in lean, fast-paced, ambiguous environments and make informed decisions quickly.
• Excellent communication and collaboration skills, with the ability to influence stakeholders and articulate rationale clearly.
• Strong organizational skills and comfort managing multiple projects simultaneously.

• Experience in edtech, audio products, or content-rich digital platforms.
• Familiarity with analytics, experimentation, or product metrics.
• Motion/animation prototyping skills (After Effects, Rive, Protopie, etc.).
• Experience in early stage startup or scale-up environments.
• Experience working as a sole designer, with the confidence and autonomy to own design decisions end-to-end.

The expected base salary for this position is: CAD $150,000 - $170,000. Salary is based on a number of factors including market conditions, location and may vary depending on job-related skills and experience.

If you think your experience is most of the way there we’d still love to meet you! 

Please note this is a flexible hybrid role based out of Toronto, Canada. Employees will be expected to be able to commute to the office 1-2 times a week. However, for training & onboarding purposes, the in-office expectation time will increase.

Benefits and Perks:

-Health Benefits are available after 3 months with us, including a yearly health spending account. You'll also have access to an Employee Assistance Program for additional support if needed.

-Hybrid Work Style: The best of both worlds. Enjoy remote work and a downtown Toronto office with snacks, events, and ping pong.

-Monthly team social events: (Super Smash Bro party, hot chocolate bar, Blue Jays game, Hot One's Challenge are just a few examples of what we have done in the past).

-Schedule flexibility: We know our employees have lives outside of work and don’t mind if you need to run to a mid-day doctor's appointment or pick up a kid early from school!

-Nomad policy: Work remotely 4 weeks of the year from anywhere in the world.

-Endless Learning: Our platform isn't just for accountants. Listen to podcasts on soft skills, career development, leadership, and more.

-LumiQ Clubs: Join an existing club or start your own!

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