Performance Marketing Manager

Job Overview:

Invitro Capital is seeking a results-driven and experienced Performance Marketing Manager to join our team. In this hybrid role, you will be responsible for developing and implementing performance marketing strategies to drive user acquisition and revenue growth for our portfolio companies. You will manage and optimize performance marketing channels, including paid search, paid social, display advertising, and affiliate marketing. Your expertise in performance marketing and data analysis will play a key role in driving the success of our digital marketing initiatives.

Performance Marketing Manager, Responsibilities:

• Develop and execute performance marketing strategies to drive user acquisition and revenue growth.
• Manage and optimize paid search campaigns, including keyword research, ad copy creation, and bid management.
• Create and manage paid social campaigns on platforms such as Facebook, Instagram, and LinkedIn.
• Optimize display advertising campaigns to maximize reach and conversion.
• Collaborate with creative teams to develop compelling ad creative and marketing assets.
• Track and analyze campaign performance, leveraging data to make data-driven decisions and optimizations.
• Identify and explore new performance marketing opportunities and channels.
• Stay up-to-date with industry trends and best practices in performance marketing.

Requirements

Minimum Qualifications:

• 5-7 years of experience in performance marketing, preferably within the tech or startup industry.
• Demonstrated success in developing and managing performance marketing campaigns.
• Strong understanding of performance marketing channels, including paid search, paid social, display advertising, and affiliate marketing.
• Proficient in using analytics platforms such as Google Analytics or similar tools.
• Experience with bid management platforms and campaign optimization.
• Strong analytical skills and ability to interpret data to drive insights and optimizations.
• Excellent communication and collaboration abilities.
• Bachelor's degree in marketing, business, or a related field.

Preferred Qualifications:

• Experience with marketing for venture capital or investment firms.
• Knowledge of web development and HTML/CSS.
• Experience with A/B testing and conversion rate optimization.

Benefits

Why Join Invitro Capital?

Work on cutting-edge AI and B2B technologies: We are at the forefront of AI and B2B innovation. Our employees have the opportunity to work on the latest and greatest technologies, and to make a real impact on the world.

Help build and grow successful startups: We are committed to helping our portfolio companies succeed. Our employees play a vital role in building and growing these companies.

Work with some of the best minds in the industry: You will be part of a team of highly motivated and talented people who are passionate about making a difference. You will have the chance to learn from some of the best minds in the industry.

Supportive and collaborative work environment: We believe in creating a supportive and collaborative work environment where our employees can thrive.

Competitive salary: We offer a competitive salary [$1,200 to $1,500 monthly].

InVitro Capital: A Venture Studio Where Innovation Thrives!

InVitro Capital is a venture studio that creates, builds, and exits companies in the AI and B2B space. With a primary focus on Healthcare and SaaS, Invitro has developed a unique recipe to de-risk startup innovation and help aspiring exceptional entrepreneurs identify and capitalize on promising opportunities.

At InVitro, we believe that the best startups are built by teams with deep domain expertise and a passion for solving real-world problems. That's why we invest in and partner with entrepreneurs who have a proven track record of success and a vision for the future.

We provide our portfolio companies with the operational muscles and support they need to succeed, including:

• Seed funding.
• Access to our network of mentors and advisors.
• Expertise in tech, marketing, sales, and business development.
• Help with go-to-market strategy.
• We also have a unique approach to exits. Instead of waiting for a large tech company to come knocking, we actively work with our portfolio companies to develop and execute their own exit strategies. This allows us to maximize returns for our investors and give our entrepreneurs the freedom to pursue their next big idea

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